TY - BOOK AU - Cruz, Kristel Ann P.; Espiritu, Minelle N.; Recto, Angelica Anne B. and Villanueva, Rochelle Jinna A. AU - ED - ED - ED - ED - SN - 2 PY - 2007///.46 CY - PB - KW - KW - 2 KW - 0 KW - 6 KW - 20 N1 - Thesis (Undergraduate) Pamantasan ng Lungsod ng Maynila, 2007.;Bachelor of Science in Mass Communication; 5 N2 - ABSTRACT: This study entitled A Proposed Advertising Campaign for Go Nuts Donuts aims to hold the position of Go Nuts Donuts in the market as well as enhance consumer awareness and eventually increase patronage. The information needed was gathered from printed media, surveys, interviews, and the Internet. After it was collected, the information was consolidated and analyzed by the researchers to come up with the conclusion. All the data gathered helped the researchers come up with an effective advertising campaign plan that will accomplish the set objectives ER -