Joshua B. Aspe, Michaela Angeli G. Basilio, Shy Gio Fraser D. Delarosa, Elaine E. De Fiesta, Edshely Anselmar Erive, Treyzje D. Florentino, Stephen Paul D. Gubatana 4 0
Intralarawan 6
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Joshua B. Aspe, Michaela Angeli G. Basilio, Shy Gio Fraser D. Delarosa, Elaine E. De Fiesta, Edshely Anselmar Erive, Treyzje D. Florentino, Stephen Paul D. Gubatana
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Feasibility Study: (BSBA major in Business Economics) - Pamantasan ng Lungsod ng Maynila, 2024
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Executive Summary a. Business Description Intralarawan, a professional photography service that specializes in capturing timeless images of people and groups, with an emphasis on students. Intralarawan's skilled photographers may shoot indoors or outdoors, creating the ideal setting for your images. This business provides a wide range of photo styles and prioritizes an easy booking procedure. Intralarawan is a startup founded in 2024 located in Intramuros, Manila and offers hair and makeup services in addition to photography. b. Management Aspect 1. Seven people will run Intralarawan: Joshua B. Aspe, Michaela Angeli G. Basilio, Shy Gio Fraser D. Delarosa, Elaine E. De Fiesta, Edshely Anselmar Erive, Treyzje D. Florentino, Stephen Paul D. Gubatana. 2. Intralarawan is a limited partnership form of business. 3. The organizational structure is composed of the managing partner, the creative team and the support staff. c. Marketing Aspect 1. The value of the power of photography that transcends time, evokes emotions and preserves precious moments intertwined with Intrammuros' rich history is the key factor to the success of the business. 2. The target market is college students from different private universities inside Intramuros, Manila. 3. Intralarawan offers photography services to help students commemorate their milestones. It will also provide professional hair and makeup services, as well as incidental outfit rental in collaboration with Camp Suki, to meet students' fashion needs. 4. The company will utilize the use of social media platforms to promote its services as well as giving out flyers and business cards. d. Technical Aspect 1. Intralarawan will offer professional photography services dedicated to creating timeless portraits and preserving cherished memories for individuals and groups. 2. Intralarawan's versatile studio allows for the creation of a wide range of portrait styles. From classic to contemporary and even whimsical, the studio's team tailors the backdrop, lighting and ambiance to reflect each client's desired aesthetic. 3. Intralarawan prioritizes a streamlined booking process, offering a user-friendlyonline system for scheduling appointments at the client's convenience. e. Financial Aspect 1. The partners contributed a total of P6, 650,000 capital from their personal savings. Each of the 7 partners contributed P950, 000. 2. The business is VAT-registered since the Sales Revenue is expected to be greater than P3, 000,000 annually within the 5-year projection. The business will be subjected to 12% Value Added Tax. e. Socio-Economic Aspect 1. The business has the potential to produce sustainable growth and contribute to the broader national economy through job creation and professional development. 2. This business will create job opportunities for other people. Aside from that, this will help them hone their skills, develop other skills, and gain more experience from this business. 3. Intralarawan offers significant contributions to its consumers by providing accessible, high-quality photography services that cater to a wide range of budgets, thereby making professional photography more attainable for students and local groups.