TY - BOOK AU - Basilio, Ma. Jinella Beatriz C., Gonzales, Cherrylyn A., Mahinay, Andrea M., Padora, Micahella T., Rodil, Eunice Cielita C., Sanchez, Erica Jane S. AU - ED - ED - ED - ED - SN - 2 PY - 4529///246 CY - PB - KW - KW - 2 KW - 0 KW - 6 KW - 20 N1 - Business Research: (BSBA major in Business Economics) - Pamantasan ng Lungsod ng Maynila, 2024; 5 N2 - ABSTRACT: This study investigates the influence of Artificial Intelligence (Al) among platform freelancers in Metro Manila. As Al technologies become increasingly integrated into various aspects of platform freelancers' work, concerns arise regarding its impact on concentration and overall performance. Through structured surveys and statistical analysis, the study aims to provide a comprehensive overview of the impact of Al on freelancers' concentration and their potential for performance enhancement. By systematically examining the prevalence of impacts and patterns within the freelance community, this research contributes valuable insights into the evolving dynamics of productivity in the context of Al technology. Keywords: Artificial Intelligence, Challenges, Concentration, Performance, Platform Freelancers, Productivity ER -