Acebedo, Alfonso Antonio V. Aquino, Kelsey P. Tupaz, Mark Daniel P. Vilela, Miko Q. Verceles, Ronald John G. 4 0
Juan Long Bao / 6
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Acebedo, Alfonso Antonio V. Aquino, Kelsey P. Tupaz, Mark Daniel P. Vilela, Miko Q. Verceles, Ronald John G.
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Feasibility Study: BSBA major in Business Economics) - Pamantasan ng Lungsod ng Maynila 2024.
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Executive Summary a.
Business Description Juan Long Bao is a business that wants to offer a convenient, flavorful, and culturally rich delicacy. It is a product of combining the Chinese delicacy of Xiao Long Bao with Tatak Pinoy flavors as fillings. Located in Market Plaza, Santa Ana, Manila, the Juan Long Bao wants to cater to the palate of Manileņos who appreciate both deep-rooted Chinese influence in their cuisine and look for the distinctive taste of Tatak Pinoy flavors. The business concept revolves around creating a product line that includes dumplings with Tatak Pinoy fillings such as Tinola, Bulalo, Kaldereta, and a dessert option of Ube. b.
Market Analysis The marketing analysis conducted as part of this feasibility study aims to determine the potential market for Juan Long Bao's food business venture. This section will cover details such as the target audience, competition, and marketing strategies that will be employed for a successful launch and growth of the establishment. It involves both the market audience and Juan Long Bao itself in making inferences to establish the viability of the food business. To establish its presence in the market, Juan Long Bao created a brief but concise description of the product it aims to offer. The description includes basic details such as the flavor of the product and its price. Additionally, the food establishment designed a survey form to identify their target audience, who are willing to purchase and try the product. The survey results will serve as a basis for adjusting the product as needed. Subsequently, Juan Long Bao designed a short survey form that was filled out by their competitors. The data collected from this survey was then analyzed to forecast the supply and demand of the products offered by the food establishment. This data is essential for Juan Long Bao to determine the position of their company in the market. The results of surveys stated that there was an increase in the total supply from 2020 to 2024 from the different rates of increase in every identified competitor of Juan Long Bao. The said increase is ranged from 5% to 25%. On the other hand, it was found that the demand for Xiao Long Bao is 89.96% of the 18-31 years old population of Manila, while the demand for Juan Long Bao is 95.62% of the projected demand for Xiao Long Bao. By identifying these market forces, Juan Long Bao aims to gain a potential market share of 6% to 7% of the projected total supply when it enters the market. This aspect of the feasibility study will serve as a guide on how Juan Long Bao can build its presence in the market. c.
Technical Feasibility Juan Long Bao is a budget-friendly snack that incorporates an infusion of Chinese and Filipino delicacies. It aims to satisfy the taste preference of Filipinos by blending signature Tatak Pinoy meals into the traditional Xiao Long Bao. The menu features four distinct flavors: Tinola, Bulalo, Kaldereta, and Ube. In every flavor, the total number of pieces per order consists of 5 Juan Long Bao. The price for tinola flavor is PHP 105, while for bulalo is PHP 110. Moreover, the kaldereta flavor is PHP 145, whereas the ube flavor is PHP 70. The production process of Juan Long Bao starts with the procurement of necessary ingredients. After securing a consistent supply of high-quality and cost-effective raw materials, the operation can now move into the manufacturing phase. This section Indicates the preparation for dough, soup. and filling Consequently, the process also involves advertisements and campaigns to attract potential consumers. After all these procedures, and getting enough sales for a period of time, a comprehensive financial report is required. This will guide the company to check which area needs improvement and develop strategic plans. It is also vital for the company to record and monitor fixed assets and supplies, and to find the best suppliers for these materials. Juan Long Bao lists the following; store tools, store supplies, equipment, office supplies, furniture and fixtures, and sanitary supplies. All of these supplies will be coming from one area which is in Paco Manila. In terms of the site location of the business, Juan Long Bao's establishment will be situated at H2J6+7VC, Suter Street Comer M. Roxas Street, 876 Santa Ana, Manila, 1009 Metro Manila. It will be a medium-sized commercial size with a total of 36 sqm for production and physical food sale operations. The establishment is divided into areas cooking and dining. Subsequently, the management will be operating six days a week, Tuesday is the non-operating day. The store opens at 12 pm up until 8 pm. Moreover, each employee is given an employee ID and uniform to have a distinct image in the market. e.
Financial Feasibility This aspect of the feasibility study of Juan Long Bao will evaluate the financial viability of the business venture. The study will cover basic accounting principles and complex financial sections. It will serve as a blueprint for the food establishment to help visualize the allocation of resources for the business. The chapter covered the entire breakdown of the financial costs of the venture. The project cost section provides the costs accompanying the pre-establishment of the venture. The total project cost is PHP 2,870,000. The source of financing will also be discussed, which will allow the company to identify where they will get the necessary funds to meet the initial project cost and enable them to operate. The financial aspect also includes the breakdown of all the sources of funding of the venture such as the initial investment of the contributors (70%) and the breakdown of the loan (30%) and its amortization schedule gamered from the bank. After evaluating the allocation of resources and estimating the associated expenditures, Juan Long Bao projected the revenues and expenses for the next five years of operation using the financial statement, income statement, and statement of cash flow. The food establishment also utilized various accounting tools such as break-even analysis and financial ratios to determine whether the company would experience a net loss or net gain. The starting break-even point in units is 74,220 units at an average selling price of 107.50 or has PHP 7,978,640.54 in sales. To summarize, the financial aspect of the feasibility study will provide transparent information to the company, allowing them to assess where assets are allocated, where fees are coming from, and where the company is heading. This information will serve as a foundation for the company to predict its success. g.
Socio-Economic Feasibility Juan Long Bao goes beyond being a food venture. Aside from offering a twisted type of dumpling, th