TY - BOOK AU - Acebedo, Alfonso Antonio V. Aquino, Kelsey P. Tupaz, Mark Daniel P. Vilela, Miko Q. Verceles, Ronald John G. AU - ED - ED - ED - ED - SN - 2 PY - 2024///.46 CY - PB - KW - 2 KW - 0 KW - 6 N1 - Feasibility Study: BSBA major in Business Economics) - Pamantasan ng Lungsod ng Maynila 2024; 5; Business Description Juan Long Bao is a business that wants to offer a convenient, flavorful, and culturally rich delicacy. It is a product of combining the Chinese delicacy of Xiao Long Bao with Tatak Pinoy flavors as fillings. Located in Market Plaza, Santa Ana, Manila, the Juan Long Bao wants to cater to the palate of Manileños who appreciate both deep-rooted Chinese influence in their cuisine and look for the distinctive taste of Tatak Pinoy flavors. The business concept revolves around creating a product line that includes dumplings with Tatak Pinoy fillings such as Tinola, Bulalo, Kaldereta, and a dessert option of Ube. b; Market Analysis The marketing analysis conducted as part of this feasibility study aims to determine the potential market for Juan Long Bao's food business venture. This section will cover details such as the target audience, competition, and marketing strategies that will be employed for a successful launch and growth of the establishment. It involves both the market audience and Juan Long Bao itself in making inferences to establish the viability of the food business. To establish its presence in the market, Juan Long Bao created a brief but concise description of the product it aims to offer. The description includes basic details such as the flavor of the product and its price. Additionally, the food establishment designed a survey form to identify their target audience, who are willing to purchase and try the product. The survey results will serve as a basis for adjusting the product as needed. Subsequently, Juan Long Bao designed a short survey form that was filled out by their competitors. The data collected from this survey was then analyzed to forecast the supply and demand of the products offered by the food establishment. This data is essential for Juan Long Bao to determine the position of their company in the market. The results of surveys stated that there was an increase in the total supply from 2020 to 2024 from the different rates of increase in every identified competitor of Juan Long Bao. The said increase is ranged from 5% to 25%. On the other hand, it was found that the demand for Xiao Long Bao is 89.96% of the 18-31 years old population of Manila, while the demand for Juan Long Bao is 95.62% of the projected demand for Xiao Long Bao. By identifying these market forces, Juan Long Bao aims to gain a potential market share of 6% to 7% of the projected total supply when it enters the market. This aspect of the feasibility study will serve as a guide on how Juan Long Bao can build its presence in the market. c; Marketing Feasibility The study aims to determine whether it is feasible to open a Juan Long Bao outlet on Market Plaza, H2J6+7VC, Suter Street Corner M. Roxas Street, 876 Santa Ana, Manila. The study intends to develop a unique and innovative snack that is a fusion of Chinese Xiao Long Bao with tatak Pinoy flavors bringing it to the market for public purchase. The study also aims to gather customer insights to refine the product in accordance with their preferences and create a memorable experience for them. Furthermore, the business wants to expand the product line by offering additional tatak Pinoy flavors and to be profitable for the business goals to be achieved. In addition, Juan Long Baon in the long term also aspires to foster cultural fusion through its snacks, create memorable customer experiences, achieve a significant presence in the food/Xiao Long Bao industry, use study insights for a positive return on investment, and have local branches nationwide to establish its market position. d; Technical Feasibility Juan Long Bao is a budget-friendly snack that incorporates an infusion of Chinese and Filipino delicacies. It aims to satisfy the taste preference of Filipinos by blending signature Tatak Pinoy meals into the traditional Xiao Long Bao. The menu features four distinct flavors: Tinola, Bulalo, Kaldereta, and Ube. In every flavor, the total number of pieces per order consists of 5 Juan Long Bao. The price for tinola flavor is PHP 105, while for bulalo is PHP 110. Moreover, the kaldereta flavor is PHP 145, whereas the ube flavor is PHP 70. The production process of Juan Long Bao starts with the procurement of necessary ingredients. After securing a consistent supply of high-quality and cost-effective raw materials, the operation can now move into the manufacturing phase. This section Indicates the preparation for dough, soup. and filling Consequently, the process also involves advertisements and campaigns to attract potential consumers. After all these procedures, and getting enough sales for a period of time, a comprehensive financial report is required. This will guide the company to check which area needs improvement and develop strategic plans. It is also vital for the company to record and monitor fixed assets and supplies, and to find the best suppliers for these materials. Juan Long Bao lists the following; store tools, store supplies, equipment, office supplies, furniture and fixtures, and sanitary supplies. All of these supplies will be coming from one area which is in Paco Manila. In terms of the site location of the business, Juan Long Bao's establishment will be situated at H2J6+7VC, Suter Street Comer M. Roxas Street, 876 Santa Ana, Manila, 1009 Metro Manila. It will be a medium-sized commercial size with a total of 36 sqm for production and physical food sale operations. The establishment is divided into areas cooking and dining. Subsequently, the management will be operating six days a week, Tuesday is the non-operating day. The store opens at 12 pm up until 8 pm. Moreover, each employee is given an employee ID and uniform to have a distinct image in the market. e N2 - Executive Summary a ER -