Albao, Brian Kenneth N.; Delos Santos, Maria Kristina; Maramba, Jeanne Arabelle H.; Pacampara, Reina Margarita C.; Regio, Francess C.; Rosario, Pauline Venaiah D.; Tuaņo, Andrea Nicole S.
Purple yum harvesting farm: A feasibility study on purple yam (ube) cultivation
- Feasibility Study : (Bachelor of Science in Business Administration major in Business Economics), c2024
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Name of the Business: Purple Yum Harvesting Farm is an agribusiness that cultivates purple yam (ube) in Mataas na Kahoy, Batangas. The logo features an illustration of purple yam to visually communicate what the business offers to the market. The proponents also did a wordplay and decided to replace yam with yum to represent the business commitment to producing high-quality purple yams that satisfies everyone's palates. Moreover, the proponents used purple and green, wherein purple represents purple yam while green symbolizes the freshness of the business produce. This logo is intended to represent the business and its proponents, draw the attention of potential customers, and differentiates the business from its competitors.