Caneja, Madel Catarungan, Joel R. Jr. Chua, Anne Kyla Osio, Ma. Olivia Francia C. Saldua, Bea Bianca D. Sarmiento, Mia Alixandrea Vivas, Pamela Althea. 4 0

Herbal Haven: A feasibility study on herbal plant farming / 6 6 Caneja, Madel Catarungan, Joel R. Jr. Chua, Anne Kyla Osio, Ma. Olivia Francia C. Saldua, Bea Bianca D. Sarmiento, Mia Alixandrea Vivas, Pamela Althea. - - - 80 pages. - - - - - . - . - . - .

Feasibility Study: (BSBA major in Business Economics) - Pamantasan ng Lungsod ng Maynila, 2024.





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Executive Summary a.

Business Description Herbal Haven, a farm-to-consumer business, specializes in high-quality, sustainably grown culinary, medicinal, and aromatic herbs. b.

Market Analysis Herbal Haven Farm is an agricultural farm that targets health-conscious individuals seeking natural remedies and fresh ingredients culinary enthusiasts in Tagaytay City. c.




Technical Feasibility •


Management Feasibility The farm layout outlines a 1.2-hectare area designed for agricultural and storage purposes. It features a spacious parking area, a storage facility, and a water tank near the entrance for irrigation. Central to the layout is a nursery for young plants, surrounded by sections for medicinal, culinary plants. Each section is strategically placed for optimal growth and ease of access. The entire plan is bordered with greenery and includes pathways for efficient movement, creating a functional and aesthetically pleasing agricultural space. f.

Financial Feasibility The initial capital required is P5,250,000.00. The farm business operation will be six (6) days per week, including holidays. The pre-operating cost will be expensed as incurred. The production is based on the market gap of the first year of operation. The production capacity of the herbal plants will increase by 3.9% annually, but the capacity for the other stream of revenue will be the same for the next five (5) years. The increase in capacity is based on the demand and demand gap for herbal plants. There will be an annual increase of 10% of the selling price for both the other stream of revenue and the retail herbal plant. The increase is accounted to compensate to the inflation or increase in selling price of the raw materials, and the increase will be based on previous year. Raw materials replenishment will be done every Monday of the third week of the month and cash will be used. There will be an annual projection of inventory with a 10% increase every year from year one (1) to year three (3).No additional workers will be hired for the next five (5) years.No salary increases or a promotion from any employee role will occur in the next five (5) years.The revenue will be equally divided among the founding owner/partners and no shares will be sold in the next five (5) years. Utilities expense will be paid as it comes due with cash. The investment will be returned in less than two (2) years of payback period. g.





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