TY - BOOK AU - Caneja, Madel Catarungan, Joel R. Jr. Chua, Anne Kyla Osio, Ma. Olivia Francia C. Saldua, Bea Bianca D. Sarmiento, Mia Alixandrea Vivas, Pamela Althea. AU - ED - ED - ED - ED - SN - 2 PY - 2024///.46 CY - PB - KW - 2 KW - 0 N1 - Feasibility Study: (BSBA major in Business Economics) - Pamantasan ng Lungsod ng Maynila, 2024; 5; Business Description Herbal Haven, a farm-to-consumer business, specializes in high-quality, sustainably grown culinary, medicinal, and aromatic herbs. b; Market Analysis Herbal Haven Farm is an agricultural farm that targets health-conscious individuals seeking natural remedies and fresh ingredients culinary enthusiasts in Tagaytay City. c; Marketing Feasibility Herbal Haven Farm thrives at the intersection of wellness and flavor. We cater to the growing interest in alternative medicine and fresh ingredients by offering a diverse selection of medicinal herbs and popular culinary varieties. Our focus on fresh, sustainably grown herbs ensures customers experience the full potential these plants offer, both in terms of taste and health benefits. We understand the increasing desire for natural solutions to well-being. Our selection of medicinal herbs reflects this growing trend. Customers can find well-known herbs like chamomile, known for its calming properties. We also offer herbs like turmeric, gaining popularity for its anti-inflammatory properties, and for those interested in respiratory health, we cultivate lagundi and sambong, traditionally used to soothe coughs and congestion. But Herbal Haven's offerings extend beyond the purely medicinal. Herbal Haven farm's culinary herb selection boasts a variety of flavorful options, from the classic basil varieties (sweet and Thai) to the delicate notes of chervil. We believe fresh herbs elevate any dish, adding a burst of flavor and essential nutrients. Our mission is to cultivate a healthier, more flavorful future, one herb at a time. d; Technical Feasibility • N2 - Executive Summary a ER -