TY - BOOK AU - Agbuya, Precious C.; Fabonan, John Carlo F.; Gocuyo, Isaac Miguel S.; Lamac, Aizzielle Joy S.; Ligaya, Wndy M.; Lobo, Raldy Carl Y.; Ramirez, Ryu Charie S. and Reyes, Precious Catherine C. AU - ED - ED - ED - ED - SN - 2 PY - 2014///46 CY - PB - KW - KW - 2 KW - 0 KW - 6 KW - 20 N1 - Feasibility Study: (Bachelor of Science in Accountancy) Pamantasan ng Lungsod ng Maynila, 2014; 5 N2 - EXECUTIVE SUMMARY: The project is a mix of the old watch making industry and the recent breaktrough in nanotechnology. To keep up with the times, pun not intended, the watches will produced in the latest technology thus providing the market with a classic device dressed in moderns. The purpose for which Delta Time is formed is to build a manufacturing business that introduces firsthand styles of wrist watches. It will sell out products to different wholesalers and retailers as a means of distributing the products to watch consumers. And so, the main goal of the firm is to make the Delta Time watch trend in the watch industry. For the business to achieve this goal, the proponents must generate marketing strategies that will attract consumers to buy the Delta Time watch and construct the right product mix to sustain the business. The proponents will position the Delta Time as an aggressive, ingenious company that supplies the market with a new and unique product. Since Delta Time is a new firm in the wristwatch industry, it is normal for it to encounter marketing problems. Ti address such, it shall apply marketing strategies which shall focus on introducing and making this new and innovative product more attractive to potential buyers. Advertising activities of the firm would include creative advertisement design, public relations and online advertising. Delta Time will be available in various designs will emphasize the uniqueness of the product and would provide the constant variations needed to keep the product trending ER -