Maricon R. Angco, Khylle Xavier G. Bautista, Lovely Dannica S. Bituin, Gian Mae C. Manuel, Irene Mae O. Porras, Matthew Freddy A. Racadio, Glen Mark C. Ramos, Blesseree Joice L. Ruzol, Maria Audrey D. Sison  4  0   <br/><br/>
Challenges and opportunities of micro online businesses        6 
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<br/><br/>   Research Paper: (BSBA major in Business Economics) - Pamantasan ng Lungsod ng Maynila, 2021 
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<br/><br/> ABSTRACT  	The world of e-commerce industry continues to progress due to the advancements in modern technology. As micro online businesses encounter changes, various circumstances occur that mainly affect the business as a whole. The purpose of this paper is to provide analysis on the challenges and opportunities to collect data distributed to the Pamantasan ng Lungsod ng Maynila students, focusing on the students with micro online businesses. Secondary data was also utilized to identify the challenges and opportunities of the e-commerce industry. Finding have revealed that the majority of the respondents own low net profit businesses. The growing competition in e-commerce is the topmost challenge majority of the respondents have to face, however, promotion of their own brand and products through the use of social media attracts potential customers which they perceive as a leading opportunity for growth and influence.    Keywords: e-commerce, modern technology, micro online business       
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