Bermudez, Madelain M.; Guinto, Sheila Marie P.; Olea, Paula Joy S.; Pangilinan, Karyl Nadine A.; Perez, Cherry Mae S.; Santos, Krizia Celina B. and Soriano, Janina Trisha L. 4 0

Determining the influx brand from the competition clothing companies among the middle class in the Philippines : an evaluation on international versus local brands (October 2015) / 6 6 Bermudez, Madelain M.;Guinto, Sheila Marie P.; Olea, Paula Joy S.; Pangilinan, Karyl Nadine A.; Perez, Cherry Mae S.; Santos, Krizia Celina B. and Soriano, Janina Trisha L. - - - 75 pp. 28 cm. - - - - - . - . - 0 . - . - 0 .

Business Research (Bachelor of Science in Entrepreneurship) - Pamantasan ng Lungsod ng Maynila, 2015.





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ABSTRACT: The study entitled Determining the Influx Brand from the Competition of Clothing Companies among the Middle Class in the Philippines: An Evaluation on International versus Local Brands aims to distinguish the existing influx brand in the Philippines as Local brands compete with International brands. For over the past few years, there has been an existing competition among the brands. The research has been guided by some facts gathered from the internet and from different books which help the researchers to come up with the final study. The research method used to determine the influx brand from the competition of clothing companies among middle class in the Philippines is based on an evaluation on International versus Local Brands is descriptive and the instruments used are the survey questionnaires answered by the middle class students from four different universities and the statistical approach used are the frequency distribution, T-test, Analysis of Variance (ANOVA), Chi-square and the Quota sampling. The data gathered has been properly analyzed and categorized in various ways to interpret movements of variables in the study . Elaborated type of this analysis was provided with tables and graphs.













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