Feasibility Study: (BSBA major in Operation Marketing and Human Resource Management) - Pamantasan ng Lungsod ng Maynila, 2023
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Executive Summary a. Business Description The Healthy Bottle is a company committed to addressing the ongoing struggle faced by Filipinos in achieving daily nourishment. In the Philippines, the high cost of healthier options makes them inaccessible for most, resulting in widespread malnutrition. Approximately 64.2070 of Filipinos, equivalent to 65.57 million people, cannot afford a nutritious diet, contributing to health issues like obesity. Between 1995 and 2015, adult obesity rates in the Philippines surged, with 5.4% in men and 3.7% in women. According to the DOST Food and Nutrition Research Institute, 28.8% of the population is Overweight, and 9.6% of adults aged 20-59 are obese. All eight cities in Metro Manila have over 30% prevalence of overweight adults and 10% prevalence of obese adults. Prolonged obesity increases the risk of non-communicable diseases, necessitating costly interventions. To combat these problems, The Healthy Bottle offers an affordable solution - low-Cost, ready-to-drink healthy beverages. Our refreshing fruit smoothies, available in various flavors, provide a simple and convenient way to supplement daily nutrition. We use alternative sweeteners, avoid preservatives and table sugar to combat obesity, and prioritize sustainability by using reusable glass bottles to reduce waste. b. Market Analysis Out of an estimated population of 14,262,004 as The Healthy Bottle's target market composed of 15 to 34-year-old residents of Metro Manila in 2023, the proponents were able to conduct a survey among 385 virtual shoppers and 383 residents around the area of the physical store, which was computed using the Cochran's Formula for Sample Size. The results of the survey were used to compute the historical demand and demand-supply gap as a foundation for projections. They were also used to calculate how much the market share of The Healthy Bottle can be when its processes are implemented. c. Marketing Feasibility Based on the surveys, only 67.19% of the 768 respondents are normal in weight, which means that a large percentage do not have a healthy Body Mass Index (BMI). Also. All respondents (100%) indicated that they are willing to purchase sugar-free fruit milk smoothies even if only 10.03% of them were able to buy sugar-tree fruit milk smoothies in the past from other brands. d. Technical Feasibility The Healthy Bottle is operational 7 days a week from 9:00 AM to 6:00 PM, with managers being present in the premises from 8:00 AM to 7:00 PM for preparations, urgent administrative tasks, and cleaning. The one-story building dedicated to business processes are divided into 4 parts: a dining area, an order/pickup counter, a kitchen, one comfort room. e. Management Feasibility The Healthy Bottle's mission is to create a go-to-shop for health enthusiasts to purchase affordable nutritious beverages, and to inspire communities to strive towards becoming robust and health-conscious-one bottle at a time. Its vision is to give all Filipinos access to healthier lifestyles by making high-quality nutritious drinks delicious, convenient, and affordable, all while working for the greater benefit of workers, community, and environment. The Healthy Bottle is established through a general partnership between owners Ms. Jetka Tisha Venice T. Abogado, Ms. Nicole M. Almanzor, Mr. Reizther Jeyan Z. Delos Reyes, Ms. Anna Christina R. Lao, Ms. Lara Dominique C. Maglalang, Mr. Heartly Audrey P. Reyes, and Mr. Ruft Louis M. Santos. The partnership as an entity is not liable for any debts or obligations incurred by one partner acting on behalf of the partnership. However, each partner is individually liable for all debts and obligations incurred by the partnership. Moreover, each partner has an equal say in the partnership management regardless of how much money or property is contributed. Profits and losses are shared equally among partners unless agreed upon in the partnership agreement. f. Financial Feasibility The company owners will be contributing a total capital of P3,325,000.00 (P475,000.00 per person), which covers expenses for the first three months of operations and contingency funds in case the company incurs unexpected costs. The payback period is after 1.03 years, which is positive since it is earlier than 4 years which is the average payback period of small businesses. The net present value is P10,442,968.34 which is positive since it is not only a positive number but also a high one. The profitability index is 4.14 which is positive since it is greater than 1, Finally, the internal rate of return is 98.90% which is positive because it is much higher than the industry average of 15%. g. Socio-Economic Feasibility The Healthy Bottle wishes to give back to the society by contributing to the economy and by generating jobs for the local community. The company's endeavor will promote growth and creation of new wealth through timely tax payments when applicable and through just compensation for the employees.