TY  - BOOK
AU  - Castillo, Sofia., Gaddi, Daniel., Lecap, Monique Jennine., Sun, Joyce Caila., Tayoto, Aecelle
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 2
PY  - 4507///846
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PB  - 
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
N1  - Business Research: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2023; 5
N2  - Abstract  This study examines the marketing factors influencing the housewives purchasing decisions towards eco-friendly products, focusing on price, preference, convenience, and promotions. Quantitative data was collected through surveys and questionnaires, allowing for an analysis of the relationships between these factors and housewives decision-making processes. The study reveals that demographic and financial factors significantly affect the marketing factors influencing housewives decisions. Price, preference, convenience, and promotions emerged as key influencers in housewives eco-friendly product choices. These findings contribute to a deeper understanding of consumer behavior and provide insights for businesses and marketers in promoting eco-friendly products.  Keywords: eco-friendly products, marketing factors, price, preference, convenience, promotions, demographic profile, financial planning, purchasing decision, and consumer behavior
ER  -