Apilado, Aira Leslie V., Bato, Juliana Carmella A., Bercasio, Vince Aaron H., Estillore, Paule A., Longanilla, Luigi Mikhail B., Ng, Precious Joerge S., Pineda, Edelviez P., Ramos, Arianna Veronica C. 4 0
Serene: A multi-purpose, naturally made facial spray with antimicrobial properties / 6
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Apilado, Aira Leslie V., Bato, Juliana Carmella A., Bercasio, Vince Aaron H., Estillore, Paule A., Longanilla, Luigi Mikhail B., Ng, Precious Joerge S., Pineda, Edelviez P., Ramos, Arianna Veronica C.
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Feasibility Study: (BSBA major in Marketing Management) - Pamantasan n g Lungsod ng Maynila, 2024.
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Executive Summary a. Business Description Serene is a skincare startup offering a naturally made, multi-purpose facial spray with antimicrobial properties. To ensure quality, the company manufactures its products in-house at Balut, Tondo Manila warehouse, which also handles office operations and distribution. Products are sold exclusively through e-commerce platforms, providing convenient access to a wide customer base. This digital-first approach aligns with the brand's commitment to accessibility and modern customer needs. The brand name Serene reflects calmness and tranquility, with the tagline All-day Protected with Serene emphasizing antimicrobial protection and gentle care for everyday skin health. b. Market Analysis Serene operates under the Cosmetics Industry, whose landscape is more competitive than ever which is due to the increased awareness of consumers regarding cosmetics products, prompting competitors to enter the market. Serene addresses this need with its hypochlorous solution facial spray, designed to hydrate, soothe and protect sensitive, acne-prone skin. Serene is well-positioned to enter a rapidly expanding market. Many consumers prefer safe, multi-purpose skincare products, and the rise of e-commerce makes it easier to reach them. Serene' focus on target segments like commuters, students, gym-goers, and busy professionals aligns well with the needs of individuals with active lifestyles. With a significant gap between market supply and demand, Serene has the chance to make a strong impact by offering a simple and effective skincare solution. c. Marketing Feasibility Serene aims to penetrate the skincare market through competitive pricing, offering a unique selling proposition, and effective online distribution via Shopee, Lazada, and TikTok. Serene facial spray provides a high-quality solution, known for its anti-microbial and anti-inflammatory properties, especially for sensitive, acne-prone skin. Serene uses competitive, cost plus, value-based, and discount strategies with popular sales events in the Philippines to attract a wide demographic. Social media, print ads, influencer partnerships, and educational content around hypochlorous acid reinforce the brand's identity with the tagline All-day protected with Serene. d. Technical Feasibility Serene ensures that the manufacturing process is effective and high quality oriented due to necessary equipment like hypochlorous solution generator, water filtration system and streamlines workflow. There is sufficient space for a scalable operation at the Balut, Tondo Manila facility with easy access to distribution. The production workflow is safe and precise, starting from the raw material preparation until final packaging ensures safe, consistent output, with quality checks in place to ensure top products. Serene sells through Shopee, Lazada, and TikTok, providing customers with easy ordering and fast delivery. e. Management Feasibility Serene will operate as a general partnership specializing in skincare products, committed to providing safe, science-backed skincare. The company utilizes a functional organizational structure, ensuring efficient management and clear communication across departments. A hierarchical chart outlines roles and relationships to streamline decision-making. Serene upholds core values through comprehensive policies on operations and research and development, marketing and sales, finance, human resources, and customer service promoting fairness and respect. Employee well-being is prioritized with regular satisfaction surveys and flexible work arrangements to foster a positive, collaborative work culture. f. Financial Feasibility In its first year, Serene faced the typical startup costs associated with launching a new business. To achieve financial stability and meet its goals, the organization will mainly rely on personal investments and contributions from its eight managing partners. Serene shows great potential, as it is positioned to generate more income than its current expenses, effectively manage costs, and use resources wisely for profitability. Through careful financial planning, the partners have created a strong strategy that ensures the company can maintain steady income, control expenses, and build a strong financial base for future growth. g. Socio-Economic Feasibility The hypochlorous solution facial spray addresses the growing demand for healthy skincare, offering both hygiene and skincare benefits, particularly in polluted urban environments. Its antibacterial and anti-inflammatory properties provide a safe, effective solution for soothing and purifying the skin. This product supports economic growth by creating job opportunities in manufacturing, marketing, retail, and research sectors, while promoting innovation in the skincare industry. It also encourages improved hygiene habits, helping reduce skin irritation and acne, thus enhancing public health. Overall, the facial spray contributes to both economic and societal well-being by offering a solution that aligns with the increasing consumer demand for natural, non-toxic skincare products.