Acopio, Angel Shyka D., Alcones, Trixie Maureen Y., David, Mariane A., Lao, Angelica Yza Y., Mendoza, Mykah N., Valenzuela, Arnie Kyle G.  4  0   <br/><br/>
A feasibility study paper for evaluating the feasibility of SipSafe: A tumbler with water filter for sustainability /        6 
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Acopio, Angel Shyka D., Alcones, Trixie Maureen Y., David, Mariane A., Lao, Angelica Yza Y., Mendoza, Mykah N., Valenzuela, Arnie Kyle G. 
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<br/><br/>   Feasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila. 
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<br/><br/> Abstract  SipSafe introduces a portable tumbler with a built-in water filtration system designed to provide eco-friendly, convenient, and safe drinking water on the go. The study aims to evaluate the feasibility and strategic development of SipSafe in addressing the rising demand for sustainable solutions in the water purification market. Using a mixed-methods approach, the study encompasses a comprehensive business model evaluation, market opportunities, marketing strategies, financial projections, and social contributions.  The findings demonstrate that SipSafe effectively targets middle-to- upper-income individuals aged 15 to 44 years old who prioritize health and sustainability. Located in a high-traffic area of Sta. Cruz, Manila, the business capitalizes on proximity to schools, hospitals, and residential complexes, ensuring accessibility and visibility. SipSafe's competitive edge lies in its innovative eco-friendly design, affordability through value-based pricing, and its mix of online and offline marketing strategies. With an anticipated annual demand growth of 2.66% from 2025 to 2029 and high market acceptability, SipSafe's products align with evolving consumer preferences.  The study highlights theoretical implications by contributing to the growing body of research on sustainable product development and strategic pricing in emerging markets. Its reusable filters, eco-friendly packaging, and customer education efforts show its focus on innovation and customer satisfaction.  By reducing single-use plastics and promoting healthier hydration, SipSafe supports global sustainability goals while creating positive social and economic impacts. The findings confirm that SipSafe is a promising, scalable business model for sustainable, health-focused products and serves as an inspiration for future eco-friendly ventures.       
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