Alcantara, Pia Marie L. Araza, Loraine Claire G. Cepe, Chrishella Jane R. Gregorio, Dhana Kristel V. Ramos, Harem Dyana G. Tolosa, Jaybe N.  4  0   <br/><br/>
A feasibility study paper for Illume Luxe        6 
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<br/><br/>   Feasibility Study: (BSBA major in Marketing Management) - Pamangtasan ng Lungsod ng Maynila, 2024 
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<br/><br/> ABSTRACT:  This feasibility study analyzes the possible success of Illume Luxe,  a handcrafted scented candle business offering premium and  customizable options. The study assesses the market potential,  technological and financial viability, and socio-economic contributions of  the business. Illume Luxe aims to meet the increased demand for eco-  friendly and personalized products in the scented candle market, which  is expected to expand at a 6.6% annual rate globally and 3.44% in the  Philippines by 2029. Illume Luxe intends to operate at Salcedo Village  in Makati, catering to middle-to-upper-income consumers and  businesses such as hotels and event planners who value luxury and  quality. The business offers distinctive designs, including dessert-  themed and altar candles with personalization options to enhance  customer experience. Its marketing strategies focus on online platforms,  branding, and customer engagement to ensure accessibility and  promote loyalty. The study shows financial viability, with an initial  capitalization of PHP 2,100,000 with a promising profitability and scalability. The brand's commitment to local employment, environmental  sustainability, and cultural preservation strengthens its socioeconomic  value. Notably, this study suggests that Illume Luxe has a significant  potential to prosper in the luxury scented candle market due to its  emphasis on quality, sustainability and customer-centric innovations.  Keywords: Handcrafted Scented Candles, Customization Options, Scented Candles, Luxury Products, Business Feasibility       
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