Cassandra Jae Alngalan, Patricia Bianca Arceleta, Jhamila Miccae Castillo, Grazelle Mabido, Jean Angelica Ruby, and Kristina Lailyn Sace.  4  0   <br/><br/>
Strategic marketing plan for Nescafe Philippines /        6 
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Cassandra Jae Alingalan, Patricia Bianca Arceleta, Jhamila Miccae Castillo, Grazelle Mabido, Jean Angelica Ruby, and Kristina Lailyn Sace. 
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<br/><br/>   Strategic Marketing Plan: (BSBA major in Marketing Management) -  Pamantasan ng Lungsod ng Maynila, 2016. 
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<br/><br/> EXECUTIVE SUMMARY:  	We want to do a lot of stuff; we're not in a great shape. We didn't get a good night's sleep. We're little depressed. Coffee solves this in one delightful cup. Filipinos are one of the frequent coffee drinkers and consumers worldwide. We start our day by drinking a good cup of coffee every breakfast and also indulge in its aroma in midnight if we want to stay up late. It has become a part of our culture and it never left our grocery baskets. To be exact, Nescafe have never left our grocery baskets.  	Nescafe is an instant coffee brand of Nestle that started in 1930. Since then, it expanded to the countries around the world and successfully made its own brand image in the coffee industry. Consumers tend to think about Nescafe when asked about what instant coffee does you usually buy, proving that it is indeed consumer's first choice. It takes the almost 88.5% of the market share in the Philippines and continues to grow annually as coffee consumption arises.  	Through the guide of different analysis of factors affecting the coffee industry, this paper is set to outline the strategic marketing plan and define the processes of actions that the company can take to achieve the stated objectives. Furthermore, assumptions and projections are made and included in this plan. It will be based on different figures such as, budgeted expense for the implementation of strategies and sought after percentage growth of different account titles.       
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