Baclaan, Mckyla Maxine J. Duguran, Janna O. Dela Peņa, Trixie Mae E. Hebres, Deniel James G. Lorito, Charlemagne B. Sechico, Reah Bettany O. 4 0
Evaluating the market feasibility of eco-friendly eco-tabs diswashing tablet / 6
6
Baclaan, Mckyla Maxine J. Duguran, Janna O. Dela Peņa, Trixie Mae E. Hebres, Deniel James G. Lorito, Charlemagne B. Sechico, Reah Bettany O.
-
-
- 146 pages.
-
-
-
-
- .
- .
- .
- .
Feasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2024.
5
Executive Summary a.
Business Description EcoBloom Co. specializes in environmentally friendly dishwashing cleaning products that come in tablet form. The name Eco-Tabs for the dishwashing tablet reflects the firm's commitment to sustainability and convenience, promoting a reduced carbon footprint through minimal packaging and concentrated formulas. The warehouse and manufacturing are located in Manila City, where all types of pollution are prevalent, and at the same time, this makes access to raw materials easier. Furthermore, Eco-Tabs would be made available through online shopping platforms in order to cater to a greater number of customers and reach those customers who are beyond the area where the product is manufactured. Moreover, using platforms will make transactions easier and can serve as marketing material at the same time. Eco-Tabs emerged from a desire to combat plastic waste in cleaning supplies. The founders, motivated by the growing demand for sustainable alternatives, developed their first product a dishwashing cleaning tablets that dissolves in water. The shareholders of Eco-Tabs have chosen to establish the company as a general partnership, emphasizing collaboration and shared responsibility. With a dynamic team of experienced and innovative professionals, Eco-Tabs is dedicated to offering a diverse range of eco- friendly cleaning products. b.
Market Analysis The dishwashing tablet industry in the Philippines is experiencing significant growth, driven by consumers' increasing awareness of hygiene, convenience, and sustainability. This trend has led to a surge in demand for eco-friendly and innovative cleaning solutions. Key industry trends include the growing popularity of biodegradable and plastic-free tablets, the convenience of pre-measured doses, and their long-term cost- effectiveness. The primary target market consists of individuals aged 20 to 54, particularly urban dwellers in areas such as Sampaloc, Manila. As consumers become more environmentally conscious, they are increasingly willing to invest in sustainable products. The market is projected to grow steadily, supported by population growth and rising disposable incomes. While established brands like Joy, 7-Select, and Axion currently dominate the market, new entrants such as Eco-Tabs can distinguish themselves by emphasizing sustainability and convenience. Furthermore, the significant gap between supply and demand presents a promising opportunity for businesses to tap into this expanding market. c.
Technical Feasibility The technical feasibility focuses on the machinery and equipment required for Eco-Tabs operations, as well as the tools and supplies that facilitate production in the warehouse and office. It comprises a flowchart that depicts how consumers order products, and the stages involved, giving insight into the customer experience. Furthermore, it examines internal procedures from the owners' perspective and describes the facility structure. This analysis focuses on the operational capabilities that contribute to Eco-Tabs success. e.
Financial Feasibility The financial feasibility study for EcoBloom Co. highlights the capital requirements and start-up costs essential for launching operations, with investments divided among seven partners based on agreed contribution proportions. Over a five-year projection, EcoBloom Co. is expected to achieve consistent profitability, strong liquidity, and stable growth, supporting a promising financial outlook. The business is projected to recover its initial investment within two years, eight months, and three days, indicating a swift return on investment and solid cash flow. The study also includes key financial assumptions to ensure the estimates are accurate and realistic, showing that EcoBloom Co. is in a strong position to succeed and grow in a competitive market. Overall, this financial plan demonstrates that EcoBloom Co. is set up to continue expanding and remain financially strong, establishing a solid path for future growth and success. g.
Socio-Economic Feasibility The overall aspect perpetuates in giving an opportunity for local individuals, businesses, communities, and organizations. Furthermore, it also highlighted how Eco-Tabs couldn't just focus on its value in consuming high-quality home cleaning products; it also conveys the company's aim to create a greener movement, which is also a relevant and important environmental issue that our country must address. Subsequently, it will always and forever embody the corporate social responsibility of the company through providing sustainable products and doing broader initiatives in different aspects. It is evident that it echoes by engaging everyone through social mobility, especially those untapped and unserved communities.