TY  - BOOK
AU  - Baclaan, Mckyla Maxine J. Duguran, Janna O. Dela Peña, Trixie Mae E. Hebres, Deniel James G. Lorito, Charlemagne B. Sechico, Reah Bettany O.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 2
PY  - 2024///.46
CY  - 
PB  - 
KW  - 2
KW  - 0
KW  - 6
N1  - Feasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2024; 5; Business Description    EcoBloom Co. specializes in environmentally friendly dishwashing cleaning products that come in tablet form. The name Eco-Tabs for the dishwashing tablet reflects the firm's commitment to sustainability and convenience, promoting a reduced carbon footprint through minimal packaging and concentrated formulas. The warehouse and manufacturing are located in Manila City, where all types of pollution are prevalent, and at the same time, this makes access to raw materials easier. Furthermore, Eco-Tabs would be made available through online shopping platforms in order to cater to a greater number of customers and reach those customers who are beyond the area where the product is manufactured. Moreover, using platforms will make transactions easier and can serve as marketing material at the same time. Eco-Tabs emerged from a desire to combat plastic waste in cleaning supplies. The founders, motivated by the growing demand for sustainable alternatives, developed their first product a dishwashing cleaning tablets that dissolves in water. The shareholders of Eco-Tabs have chosen to establish the company as a general partnership, emphasizing collaboration and shared responsibility. With a dynamic team of experienced and innovative professionals, Eco-Tabs is dedicated to offering a diverse range of eco- friendly cleaning products.    b; Market Analysis     The dishwashing tablet industry in the Philippines is experiencing significant growth, driven by consumers' increasing awareness of hygiene, convenience, and sustainability. This trend has led to a surge in demand for eco-friendly and innovative cleaning solutions. Key industry trends include the growing popularity of biodegradable and plastic-free tablets, the convenience of pre-measured doses, and their long-term cost- effectiveness. The primary target market consists of individuals aged 20 to 54, particularly urban dwellers in areas such as Sampaloc, Manila. As consumers become more environmentally conscious, they are increasingly willing to invest in sustainable products. The market is projected to grow steadily, supported by population growth and rising disposable incomes. While established brands like Joy, 7-Select, and Axion currently dominate the market, new entrants such as Eco-Tabs can distinguish themselves by emphasizing sustainability and convenience. Furthermore, the significant gap between supply and demand presents a promising opportunity for businesses to tap into this expanding market.    c; Marketing Feasibility    The marketing feasibility study encompasses several key elements, including the geographical location for the proposed warehouse, the product being offered (Eco- Tabs), and the pricing strategy formulated by the business proponents. Additionally, it evaluates promotional strategies, which include the brand logo, unique selling proposition, and taglines, as well as the overall approach to marketing communications.    d; Technical Feasibility    The technical feasibility focuses on the machinery and equipment required for Eco-Tabs operations, as well as the tools and supplies that facilitate production in the warehouse and office. It comprises a flowchart that depicts how consumers order products, and the stages involved, giving insight into the customer experience. Furthermore, it examines internal procedures from the owners' perspective and describes the facility structure. This analysis focuses on the operational capabilities that contribute to Eco-Tabs success.    e
N2  - Executive Summary    a
ER  -