TY  - BOOK
AU  - Cunanan, Ralph Renzo S., Gayotin, Julia Kimberly S., Geonigo, Frankie Joy J., Salcedo, Rein Russel R., Valdez, Charlotte O.
AU  - 
ED  - 
ED  - 
ED  - 
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SN  - 2
PY  - 2024///.46
CY  - 
PB  - 
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
N1  - Feasibility Study: (BSBA Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2024; 5
N2  - Abstract  This study examines FreshFold, a proposed full-service laundry business strategically located in Santolan, Pasig, to cater to the growing demand for convenient laundry services. Fresh Fold offers laundry services, including washing, drying, folding, and pick-up and delivery, suitable to busy individuals, students, and households. The business prioritizes customer satisfaction through competitive pricing, loyalty programs, and a commitment to efficient service. The study identifies a significant supply-demand gap in the local market, highlighting FreshFold's potential to capture and serve this unmet demand effectively.  The technical feasibility of Fresh Fold is supported by a well- organized operational structure and high-quality washing machines, enabling the business to handle significant customer loads while maintaining consistent quality. Financially, Fresh Fold is designed to ensure sustainability and profitability through strategic cost management, scalable operations, and competitive pricing strategies. The business operates as a limited partnership, combining managerial efficiency with strong financial backing from its partners. Marketing efforts, including social media promotions and community engagement, further enhance Fresh Fold's brand presence and customer reach.  FreshFold's socio-economic contributions, such as job creation and improved access to reliable laundry services in the community. By addressing the needs of an underserved market segment and aligning with consumer preferences for convenience and quality, FreshFold demonstrates its capacity to become a trusted and impactful local business. This study provides a comprehensive evaluation of FreshFold's feasibility, offering insights into its ability to thrive in the competitive laundry service industry
ER  -