Balboa, Angelika Mel L., Biscocho, Joshua C., De Pedro, Lyka A., Maquinad, Mary Grace D., Nepomuceno, Janeth V., Peńalosa, Nieve Joelle C., Purificacion, Alou Danielle S. 4 0
Pawfee Home: A cat grooming center with café in Maginhawa, Quezon CIty 6
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Feasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2024
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Abstract Pawfee Home is a business combining a cat grooming center with a cozy café in Maginhawa, Quezon City. It offers cat grooming services, a café for owners, cat-themed merchandise, and adoption opportunities for rescued cats. Targeting cat owners aged 18-35, Pawfee Home leverages the growing pet care market with unique branding and community-focused initiatives. The business ensures a welcoming atmosphere through efficient operations, dedicated staff, and adherence to health and animal welfare standards. Engaging customers via social media, promotions, and loyalty programs, Pawfee Home boosts visibility while fostering community engagement, mental well-being, and responsible pet ownership. This blend of services establishes Pawfee Home as a profitable and socially impactful venture. Keywords: Cat Grooming, Grooming Center, Café, Pet Care, Pet Adoption, Pet Engagement