TY - BOOK AU - Baldia, Judessa DC.; Bunao, Camille L.; Fondevilla, Richiel Joy A.; Gabay Franchesca Zyrill C.; Mangalos, Raven R.; Morales, Marizzen T.; Santos, Justine Caith M.; Villanueva, Caridad Lovelyn Princess G.; Warque, Danna Loise T. AU - ED - ED - ED - ED - SN - 2 PY - 4523///146 CY - PB - KW - KW - 2 KW - 0 KW - 6 KW - 20 N1 - Feasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2023; 5 N2 - EXECUTIVE SUMMARY: This executive summary summarizes key findings and recommendations from the study. The researchers conducted a thorough feasibility study on a proposed project, focusing on market dynamics, technical requirements, financial considerations, and operational challenges. The study aims to provide a clear understanding of risks and opportunities and a concise overview, enabling informed decision-making and laying the foundation for strategic discussions and project implementation. Wok n Sip, a go-to spot for fried rice enthusiasts, serves a diverse selection of rice blends alongside refreshing beverages. The name pays homage to the globally celebrated wok, a Chinese-origin cooking utensil known for its even heat distribution and efficiency-perfectly complementing the fried rice focus. The addition of Sip in the name represents the enticing array of drinks available, creating a harmonious blend of culinary delights and refreshing sips for an all-around enjoyable dining experience ER -