TY - BOOK AU - Bartolo, Mariane Roselle B.; Bernabe, Erica Lyn Y.; Fajardo, Divine Grace; Martinez, Julian Joseph N.; Obenza, Kyla Jemima A.; Ramos, Louella M. AU - ED - ED - ED - ED - SN - 2 PY - 4559///746 CY - PB - KW - KW - 2 KW - 0 KW - 6 KW - 20 N1 - Feasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2024; 5 N2 - ABSTRACT: Sweet Slices is a retail business offering cakes filled with real, fresh fruit designed to provide a balanced sweetness without compromising on flavor. Located in the heart of Makati's bustling business district, Sweet Slices caters to individuals living in Barangay San Lorenzo and Barangay Bel-Air seeking nutritious dessert options. The business focuses on a competitive pricing strategy and multi-channel marketing. Including community engagement and social media presence, to build brand awareness. With a robust financial outlook, efficient operations, and a commitment to quality. Sweet Slices aims to become a trusted name in the cake industry. Additionally, its positive socio-economic impact will contribute to local economic growth while promoting healthier eating habits ER -