TY - BOOK AU - Dorotheo, Bryan Joseph C. Espiritu, Karl Andrea B. Garcia, Micaela Aira B. JabiƱar, Florangela Rose D. Kua, Micah Laurice B. Malacad, Hannah Joice Nicole S. Mallari, Lady Laryna M. Mendoza, Micah Raven L. Reyes, Alyssa Ysabel C. Rodriguez, Aubrey P. Soverano, Angelo R. Tapan, Nicola Franchesca C. Vigo, Micaela T. ED - ED - ED - SN - 2 PY - 2022///.46 CY - PB - KW - 5 N1 - Feasibility Study: (BSBA major in Human Resource management) - Pamantasan ng Lungsod ng Maynila, 2022; 5; They are also durable, reasonably priced, and adaptable. These variables are anticipated to drive consumer demand during the projected period. The mission of muwebLESS is to provide customers with more excellent value at a lower cost by eliminating the need for them to purchase products Separately, hence, the company name. This item was created by professionals in the furniture industry with high-quality, long-lasting materials, giving the Customers confidence that it would last for a very long time and still look great. muwebLESS is adaptable in terms of presentation so that clients may flaunt them whenever and in any way they like. In addition, muwebLESS is functional and fashionable, making it an excellent option for those who live in apartments or homes with limited floor space. The company's goal is to prioritize the purchase of Filipino items first. Hence muwebles was chosen as an homage to the Philippines. It is the same word in English for the various equipment and furnishings that help people go about their daily lives in comfort and efficiency. The company's name includes less to emphasize the commitment to creating space-saving, multi-purpose products for the home.; Location The commercially viable site is in Manila City, which is regarded as one of Metro Manila's top locations for business establishments. Because it is an elevated, affordably priced office-warehouse rental space next to Ventura Street in Sampaloc, Manila, it is at a convenient location for the locals. The proposed location for the showroom-warehouse facility for muwebLESS is close to several significant shopping malls, including Fisher Mall, JMN Mall, un residences Mall, Tayuman Center Mall, 168 Shopping Mall, and Tutuban Shopping Mall. The ease of access to hospitals and schools adds to the property's significant advantages. b. Market Analysis; Thoughtfully designed space-saving multipurpose furniture is what muweblLESS is all about, and they intend to bring comfort to the lives of the brand's target market. The total demand, supply, demand-supply gap, target, and market share are analyzed systermatically. Given the vast opportunity in the furniture business, it is inevitable that muwebLESS has a good chance of succeeding. According to careful analysis and data extraction, the furniture store will begin making a profit later in the year. The multifunctional pieces of furniture that enable the demographic to maximize space use while minimizing space usage will draw in the desired audience. As muwebLESS fully enters the market and establishes itself as a standalone company, it will eventually compete on a global scale, setting a higher standard for all other enterprises of a similar nature. C. Marketing Feasibility; muwebLESS is foldable furniture designed to conserve space and does more than just fit neatly into a smaller room; it also helps alleviate several Common problems. Additionally, muwebLESS anticipates significant influence by several factors: rising demand for compact furniture, inclination toward multifunctional and compact furniture, increasing residential and non- residential construction activities, growing industrialization and urbanization, Rising personal disposable income, rising population, and smaller living spaces. N2 - EXECUTIVE SUMMARY: a. Business Description Numerous urban residents could not afford suitable housing due to the growing urbanization. Consequently, more people are choosing to live in apartments or small places. Most individuals live in rather cramped, compact spaces because of the metropolitan population density. Cities are dominated by apartments and vertical living even now. While contemporary apartments are not solely associated with small because some large flats are available, most apartments still lack sufficient space for the ordinary person or family. Nevertheless, the apartment lifestyle can be improved by a space-saving method that allows for the maintenance of basics. Hence, the proponents came up with muwebLESS, where the primary goal of the business is 5-in-1 furniture that can provide homeowners with more usable space by minimizing the space Occupied by the exact fitment the members provide. The furniture is lighter than conventional pieces and is portable. ER -