Guimbarda, Carl Andre V., Kabunto, Janette M., Pabalan, Rose Salvacion A., Santiago, Rose Mary A., Villafuerte, Francine Julia Kim B.  4  0   <br/><br/>
Digital lending as an alternative to traditional lending for small businesses capital preference around Manila /        6 
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Guimbarda, Carl Andre V., Kabunto, Janette M., Pabalan, Rose Salvacion A., Santiago, Rose Mary A., Villafuerte, Francine Julia Kim B. 
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<br/><br/>   Research Paper: (BSBA major in Financial Management) - Pamantasan ng Lungsod ng Maynila, 2023. 
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<br/><br/> Abstract  This study paper demonstrates how, as a result of the digitization revolution, banks have discovered new ways to provide flexible loan procedures. In today's world, the digital medium has emerged as the most promising means of upgrading any system. Banks are also boosting their client acquisition strategies by providing a wider range of possibilities. As a result, this research focuses on how consumers were lured to digital lending over traditional lending during the lending procedure's digitization revolution. This research will also uncover the most important element impacting people's choice for digital lending over traditional lending. This report also examines consumer satisfaction with regard to Digital Lending.       
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