TY - BOOK AU - Apelado, Jae Louise C., Calugay, Cinderella S., Cataylo, Francheska Ann T., Luna, Irish Shane G., Muñoz, Andrei Matthew B., Peñamante, Marian Abigail L., Recto, Lheanne Z., Sarol, Jena Rose B. AU - ED - ED - ED - ED - SN - 2 PY - 2023///.46 CY - PB - KW - KW - 2 KW - 0 KW - 6 KW - 20 N1 - Financial Plan: (BSBA Financial Management) - Pamantasan ng Lungsod ng Maynila, 2023; 5 N2 - Executive Summary This report is an analysis of the financial operations and performance of the entity for five years. This will provide an assessment and analysis on the profitability, liquidity, stability, among other financial performance of ACE Promotion and Marketing Corporation using the figures from the audited financial statements of the entity from year 2018 to 2022. In the analysis, financial ratios were used to have an imperative review of the specific areas of assessment of the company's performance. The ratios were able to provide a clear view of the overall performance of the company. The ACE Promotion and Marketing Corporation is a Filipino-owned corporation established on July 7, 1977as a promotions, merchandising and brand activation services. Its mission is to build trust with clients through effective marketing, prioritize quality, cost-efficiency, and customer satisfaction by integrating people, technology, and business systems, and achieve exceptional returns through reliable and swift executions ER -