TY  - BOOK
AU  - Abella, David John R., Balubal, Catherine, Bodollo, Ejandra Nicole B., Cancino, Giox Honorei M., Dometita, Andrea D., Escobar, Jose Adam E., Faustino, Kristal Joy M., Requesto, Shaira M., Reyes, Ma. Marianne Kaye G., Viojan, Alvin M.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 2
PY  - 2023///.46
CY  - 
PB  - 
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
N1  - Financial Plan: (BSBA major Financial Management) - Pamantasan ng Lungsod ng Maynila, 2023; 5
N2  - Executive Summary  Manila Bulletin Publishing Corporation, established on February 2, 1900, is a prominent player in the Media and Publishing Industry. With a robust history and a large workforce of 309 employees, the corporation operates under the guiding principles of journalistic standards and the promotion of press freedom. Located at Muralla cor. Recoletos Sts. Intramuros, Manila, the entity's primary objective is to provide comprehensive news, information, and analysis across various topics to its readership.  Following a comprehensive analysis of the internal and external environment, financial ratios, and historical data of Manila Bulletin Publishing Corporation over the last five years, a key problem has been identified, which is the significantly low Return on Assets (ROA) of the entity signifying inefficiency in asset utilization, leading to suboptimal income. Thus, the proposed courses of action involve Leasing Out Unoccupied Real Estate Properties, Transforming Unused Portions of Assets (Land and Buildings) to Content Production Studios for Video, Podcasting, or Other Digital Media, and Converting Unoccupied Land into Parking Facilities. Following a thorough analysis, it is recommended that Manila Bulletin Publishing Corporation strategically integrates Leasing Out Unoccupied Real Estate Properties to effectively address significantly low Return on Assets (ROA). This approach promotes stability and facilitates consistent income expansion. Therefore, the proponents recommend implementing Alternative Course of Action 1: Leasing Out Unoccupied Real Estate Properties for Manila Bulletin Publishing Corporation's strategic financial planning
ER  -