TY  - BOOK
AU  - Reynalynn P. Acogna, Micaela R. Adelino, Mary Ann Joy L. Adorable, Ana Mae M. Cervancia, Jan Ilyich Luis C. Ejandra, Jovelyn V. Ellares, Eliza C. Francisco, Dominique Gabrielle R. Goyena, Romelyn D. Salazar, Rhodianne Irish D. Tagle, Marjorie Grace S. Villaga
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SN  - 2
PY  - 2022///46
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KW  - 2
KW  - 0
KW  - 6
KW  - 20
N1  - Undergraduate Thesis: (BSBA major in Financial Management) - Pamantasan ng Lungsod ng Maynila, 2023; 5
N2  - Executive Summary:  The M2.0 Communications, Incorporated (M2.0 Communications) is a Filipino-owned company established in 2003 as a sole proprietorship and became a corporation in 2009. The firm is a content provider and rendering services related to public relations (PR), social media marketing, and media analytics. M2.0 Communications has grown in the PR industry and became the only member of Public Relations Organization International of Southeast Asian Nations (PROI ASEAN). Media Meter Inc. (MMI), and Outbox Solutions, Inc., affiliates of the entity, provided support to M2.0 Communication financially. Through the years, the company has established a good relationship with its local and international clients, as well as the media.  The year 2020 has been a challenging year for M2.0 Communications. However, the company has managed to overcome the challenges and continue its operations despite experiencing a net loss in the same year. According to the company's Chief Financial Officer (CFO), M2.0 Communications attrition rate is high as most companies are now offering a work from home (WFH) set up with time flexibility, high compensation, and less workload which are preferred by their employees. Looking at the financial statements, the cash on hand is relatively low, while the accounts receivable and account payable is high, along with the unstable net profit margin of the company for the past five years.  The financial plan made by the proponents recommends three alternative courses of actions, which are: (1) broaden the current market of the entity to MSMEs, (2) hire a risk management officer, and (3) establish a new purchase and payment policy that requires clients to have a 10% prepayment of the total fee and to be subject to a 59% discount for early payers and a 10% penalty or charge for late payer clients. Furthermore, the researchers suggest expanding the social media management services of the entity, since YouTube and TikTok reach a wide coverage of audiences and it is advantageous to use these platforms as additional tools.  The projected financial statements for the next five years show recovery on collection, improving cash balance, and an increasing net profit margin. It shows that the strategies and actions proposed have a positive impact on the financials, wherein it helps address the problems the entity faces. The broadening of market to MSMEs increases the sales and decreases the bad debts, hiring a risk manager helps the entity to mitigate the risks and is a long-term action for the entity, and the new payment terms encourages its clients to pay and results to a decreasing accounts receivables and occurrence of bad debts while increasing the cash of the entity
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