TY - BOOK AU - Lynel Arvey V. Afable, Ria Nina A. Bancho, Bastin Banta, Patricia Anne A. Babing, Ice Baron C. Bilan, Ernest Jastin J. Caacbay, Cyril Ethen A. Cayao, Czarina Mae T. Dimalanta, Alvin C. Ramos, Leslie Joy G. Roxas, Donnabelle S. Santiago AU - ED - ED - ED - ED - SN - 2 PY - 4459///346 CY - PB - KW - KW - 2 KW - 0 KW - 6 KW - 20 N1 - Financial Plan: (BSBA major in Financial Management) - Pamantasan ng Lungsod ng Maynila, 2022; 5 N2 - Executive Summary: Far Eastern University, Inc. (FEU), founded in 1928 and incorporated in 1933, is a private non-sectarian educational institution that includes the Institute of Accounts, Business, and Finance, Institute of Architecture and Fine Arts, Institute of Arts and Sciences, Institute of Education, Institute of Law, Institute of Nursing, and Institute of Tourism and Hotel Management. The entity aims to be a private university choice in Asia. It strives to produce principled and competent graduates committed to the highest intellectual, moral, and cultural standards. Nurtures a service-oriented community that seeks to contribute to the advancement of a global society. According to the 5-year analysis of the proponents, the company is experiencing low market acceptability and student retention rate. This analysis is based on the financial operations performance and position of the entity for five years. This will provide an assessment and analysis of the profitability, liquidity, and efficiency, among other financial performance of Far Eastern University, Inc., using the figures from the entity's audited financial statements from the year 2017 to 2021. In the analysis, financial ratios were used to have an essential review of particular areas in assessing the entity's performance. The ratios were able to provide a decisive view of the overall performance of the entity. The proponents recommended the course of action to penetrate the market by seeking higher market share through strategic ad placement, product development by improvement of edERP for smooth enrollment system and extending the implementation of special credit considerations to assist students in continuing their studies. The concept behind this course of action is to improve the enrollment rate and projection of the entity and increase the student retention rate to lessen high default rate in student's receivable; this will increase the educational revenue and cash of thee entity. Increased enrollment potentials are assessed to determine when campus expansion should be implemented. According to the projected financial statements, as long as the entity can meet forecasted income statement and its assumptions, its profitability, liquidity, and efficiency will increase, and operation will improve ER -