Althea Joy M. Aputen, Mariver Anne M. Guevarra, Ishin Angela M. Henson, Lyca Mae L. Jamisola, Angeline Yna Y. Lao, Sheina Marie Y., Quindoy, Kathrine Gian V. Ramos, Kristina Cassandra C. Yumul  4  0   <br/><br/>
A Five-Year strategic financial plan for Puregold Price Club Inc.        6 
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Althea Joy M. Aputen, Mariver Anne M. Guevarra, Ishin Angela M. Henson, Lyca Mae L. Jamisola, Angeline Yna Y. Lao, Sheina Marie Y., Quindoy, Kathrine Gian V. Ramos, Kristina Cassandra C. Yumul 
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<br/><br/>   Financial Plan: (BSBA major in Financial Management) - Pamantasan ng Lungsod ng Maynila, 2024 
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<br/><br/> Executive Summary:  This paper provides an analysis of the performance of Puregold Price Club Inc. over the five-year period from 2019 to 2023. It uses the company's financial statements and key financial ratios to evaluate its profitability, liquidity, solvency, and efficiency. The findings reveal both strengths and weaknesses in Puregold's financial health. While the company has demonstrated strong solvency and liquidity ratios, indicating financial stability and low reliance on debt, several profitability indicators such as Gross Profit Margin, Return on Assets, Return on Equity, and Earnings Per Share were unfavorable compared to industry benchmarks. Additionally, the declining trend in the Payable Turnover Ratio points to inefficiencies in managing supplier payments, which may impact operational performance.  Based on these findings, the group identified opportunities for improvement in inventory and receivables management, leading to the recommendation to transition to Microsoft Dynamics 365. This advanced enterprise resource planning (ERP) system will enable Puregold to optimize inventory levels, prevent overstocking, streamline billing and collection processes, and enhance cash flow. Additionally, the implementation of a tighter credit policy will improve the assessment of customer creditworthiness, minimize bad debts, and accelerate receivables turnover.  These combined measures aim to address inefficiencies in financial operations while supporting sustainable growth.  Other alternative strategies were also explored to address the company's challenges. These include leveraging social media platforms to strengthen customer engagement and expand the company's reach in the online community, as well as investing in blockchain technology to improve operational transparency and diversify financial resources. Social media engagement can help Puregold attract a younger customer base and build brand loyalty, while blockchain could streamline internal processes and enhance fund management.  Puregold Price Club Inc. is one of the leading retail companies in the Philippines with a mission to provide high-quality products and services to its customers. By adopting the recommended strategies, the company can strengthen its operational efficiency, address current financial challenges, and position itself for long-term profitability and competitiveness in the market.       
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