Bonifacio, Jenn Rose O., Jallorina, Fracel G., Javato, Daphne V., Manzon, Arlene N., Marasigan, Aienna Mae A., Ofemia, Lie Anne V., Ranolo, Dreanne Mojica A.S., Rivera, Sachi Dasi C., Roces, Celestine Raye T., Salas, Ernesto Gabriel U., Trillanes, Shaira Nicole E.  4  0   <br/><br/>
A five-year strategic financial plan for Rockwell Land Corporation        6 
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<br/><br/>   Financial Plan: (BSBA major in Financial Management) - Pamantasan ng Lungsod ng Maynila, 2022 
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<br/><br/> EXECUTIVE SUMMARY  This report is an analysis of the financial operations and performance of the company for five years. This study will provide an assessment and analysis on the profitability, liquidity, and stability - among others - of the financial performance of Rockwell Land Corporation, using the figures from their consolidated financial statements from 2016 to 2020. In the analysis, financial ratios were used to give an imperative review of the specific areas of assessment of the company's financial performance. The ratios were able to shed light as to where the strengths and weaknesses, as well as the struggles of the company, were in.  Rockwell Land Corporation is a real estate development company that was founded in 1995 by the Lopez Group. Its purpose is to build renowned communities that go above and beyond the ordinary and provide an enjoyable and memorable experience. Residential and commercial developments, as well as hotel activities, are part of the company's operations. In its first two years of operation, the company has shown tremendous growth. For the past twenty-six years, Rockwell Land Corporation has been a consistent player in the sector. It has already gone through a period of struggle and growth in terms of its financial management.  Finance is essential to any firm's success. It must satisfy the needs of the business concern. Every business concern must keep enough funds on hand to ensure smooth operations and carefully maintain the business to meet the company's objectives (Kileo, 2016). This paper aims to help the Rockwell Land Corporation address the issue of their lack of market penetration efforts. The goal of this paper is to increase the company's revenue by 20%, decrease the cost of expense by 10%, and increase the market share by 6% through expanding further their reach outside Metro Manila and catering more to the affordable segment.       
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