Christian Jerome G. Carlos.  4  0   <br/><br/>
Using social proof signs to affect the littering behavior of students using gazebos in a local Manila University /        6 
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Christian Jerome G. Carlos. 
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<br/><br/>   Thesis:(B.S. Psychology)- Pamantasan ng Lungsod ng Maynila,  2019. 
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<br/><br/> ABSTRACT:  	This study tried to find out if social proof signs can be used to affect the littering behaviour of students. Social proof is a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behaviour in a given situation (Cialdini, 1984). In this study, the researcher employed an experimental research design to find out if social proof signs will affect the littering behaviour of students who used gazebos in a local Manila university. The research also looked at the motivations as to why students did or did not litter. The study found out that social proof signs do not significantly affect the littering behaviour of students. Furthermore, pre-existing  litter was the strongest influence as to whether students will litter or not - it was found out that most students who littered did so because they pre-existing litter in the gazebo, and the most students who did not litter did so because they saw that the gazebo was already clean. The study also found out that signs that try to reduce littering behaviour work only when the place they can be found in is already clean. The researcher suggests that the findings of this study, along with previous literature concerning littering behaviour, be integrated to a litter prevention program to be of better use to the public and to society as a whole.       
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