Adriano, Chuck A.  Doctor, Diane Clarice P.  Guerrero, Queenie A.  Jaynario, Ma. Krishelene D.  Mendoza, Christine Joy U.  and Yacub, Jessa Katrina C.  4  0   <br/><br/>
Non-price factors: basis of price sensitive market's watch brand preference /        6 
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Chuck A. Adriano, Diane Clarice P. Doctor, Queenie A. Guerrero, Ma. Krishelene D. Jaynario, Christine Joy U. Mendoza, and Jessa Katrina C. Yacub. 
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<br/><br/>   Business Research: (BSBA major in Marketing Management)-  Pamantasan ng Lungsod ng Maynila  2016. 
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<br/><br/> ABSTRACT:  STATEMENT OF THE PROBLEM:  	The main purpose of this study is to identify the non-price factors that affect the price sensitive market's purchase decision of watch brands. This study will also show what factors affect the price sensitive market's purchasing decision of watch brands the most.  	 Explicitly, the researchers would want to determine the answers on the following questions:  1.	The researchers must identify the demographic profile of the respondents based on the following:  1.1	Age  1.2	Monthly Income  2.	The watch brand mostly purchased by the respondents:  2.1	Tissot  2.2	Citizen  2.3	Hamilton  2.4	Nixon  2.5	Movado  3.	The non-price factors that the respondents consider when choosing watch brands:  3.1	Style  3.2	Advertisement  3.3	Promotions  3.4	Popularity of brand  3.5	Quality  3.6	Consumer Service  3.7	Location  4.	The rating of the mentioned watch brands in terms of their non-price factors determined by the price sensitive market.  5.	The non-price factor affecting the respondents purchase of decision of watch brands the most.       
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