TY  - BOOK
AU  - Billones,Jayson Carl  Coronel,Ronaliza  Natanauan,Roschelle  Paras, Luis Yves  Soyanco,Alvin  Tolentino, Jerson and Trinidad, Ivan Anthony.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 2
PY  - 2012///.46
CY  - 
PB  - 
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
N1  - Strategic Marketing Plan: (BSBA major in Marketing) -  Pamantasan ng Lungsod ng Maynila  2012; 5
N2  - EXECUTIVE SUMMARY:  	The JRS BUSINESS CORPORATION was organized by its original incorporators and duly registered with the Securities and Exchange Commission (SEC) on the 16th of June 1960. It was granted a franchise by the defunct Congress in 1961 under Republic Act #3260 to conduct a messenger and delivery express service for a period of fifty (50) years.  	To date, the JRS BUSINESS CORPORATION (JRS Express) from its humble beginning has raised, modesty aside, to an outstanding messengerial services company providing employment to about 1,000 employees and with over 200 branches nationwide.  	JRS Express tends to offer the lowest price possible which makes the company attractive to the customers thus, making it an opportunity to the company.  	In able to achieve its objective of making the company known to the country, JRS Express uses different strategies. Product strategy includes development of service features focusing on the target market, offering the lowest price possible to make it attractive, standardization of branches and stockroom construction for its distribution strategy and use of advertisements and social media to promote the company
ER  -