Mariano, Espiritulll, Garcia, Kim Garrett Lauron,Ephraim Rabino, Jerald Reyes, Jaztine Camille Reyes,Mary Rose Salvador,Carla Patricia and Sepillo, Jeane.  4  0   <br/><br/>
Strategic marketing plan RJ Guitar Center /        6 
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Espiritulll Mariano,  Kim Garrett Garcia, Ephraim Lauron, Jerald Rabino, Jaztine Camille Reyes, Mary Rose Reyes, Carla Patricia Salvador, and Jeane Sepillo. 
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<br/><br/>   Strategic marketing plan: (BSBA major in Marketing) -  Pamantasan ng Lungsod ng Maynila  2009. 
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<br/><br/> EXECUTIVE SUMMARY:  	The objective of this Strategic Marketing Plan is to increase sales revenue of 5% per year by using different kinds of promotion like guitar clinic, magazines and event sponsorship. The objective of RJ Guitar Center is building brand equity, the company wants to position in the mind of the customer that when you say RJ Guitar Center offers a high quality, prestige and affordable musical equipments. Also in 2010 the goal of RJ Guitar Center is to be the 2nd place in the market and by 2011 to be the No. 1 in the market. The company will continue to innovate their product so it can adopt to the rapid changes in the customers taste.       
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