TY - BOOK AU - Bustamante, Elizabeth G. et.al. AU - ED - ED - ED - ED - SN - 2 PY - 2014///.46 CY - PB - KW - KW - 2 KW - 0 KW - 6 KW - 20 N1 - Thesis: (BSBA major in Finance and Treasury Management) - Pamantasan ng Lungsod ng Maynila, 2014; 5 N2 - ABSTRACT: This research is entitled The Perception of Selected Manila Residents towards Life Insurance: A Basis of Information Campaign Program for Life Insurance Companies. It is about how residents in selected Manila areas look upon life insurance. How they see it as, as to why they do not have one, if they are satisfied with their current policies and if they are aware of its following benefits. The research is supervised by Prof. Bernard Letrero. The researches came up with the study to find out what selected Manila residents presumption on life insurance as an investment. To analyse the best life insurance policy for their lifestyle. The research also aims to show the real value of life insurance as an investment. The hypothesis for the problem is : There is no difference between the reasons of availing and not availing Life Insurance Policy and their demographic profile. The method used for the study is through conducting a survey. Gathering and analysing the data presented by which gives the researches the insight on the perception of the respondents towards life insurance. The survey was close done in selected areas in Manila in which civilization thrives. The sample population was determined by :Slovin's formula. The research shows that 59 out of the 100 have no life insurance, their reasons for such is that it is not their priority and most of them have savings that they usually allot in banks while on the other hand the respondents having life insurance view it as an investment due to their assumption that it will pay their benefits after their Majority of both respondents with and without life insurance have a salary range of 11,000-20,000 with occupations relating to Office Administration at the age between 26-32 which is the best time to get life insurance but also a time where it is not prioritize because of other investments, Men have the most number of those who have life insurance as they are provider of the family, thus having a large family number creates more needs making life insurance an expense for them. Those who see it as an investment tend to overlook that it was made for security reasons, this is supported by a statement by Pearlman Life insurance is like a hammer, one may use it as its main purpose while others may use it to pry out a can of tuna. The challenge that was concluded upon the study was how you make people see that life insurance is not an expense, on how to make them prioritize it as to what life insurance was worth as the statement of Smith have supported one of the most challenging part of advising clients about life insurance is helping them to realize that it is not an expense. The recommendation of the study is to be a basis for the formulation of an information campaign. The dissemination of information will be through commercial ads, posters, brochures, radio ads and the likes. Educating prospects is an ongoing task and goal in selling insurance. By studying demographic trends, agents can leverage the information to incorporate into developing, marketing and advertising life insurance to meet a wide range of needs among a broad base of prospective clients and customers. As for the policy holders the researchers encourage them to also inform other about the true meaning of life insurance. Through this campaign many will see the true value of life insurance thus creating a more secured future for our fellowmen ER -