TY  - BOOK
AU  - Bantolinao, Mediatrix et.al.
ED  - 
ED  - 
ED  - 
SN  - 2
PY  - 2016///.46
CY  - 
PB  - 
KW  - 
KW  - 5
N1  - Marketing Plan (BSBA major in Marketing Management) Pamantasan ng Lungsod ng Maynila,  2016; 5; Life Insurance in the Philippines is a massive industry providing the benefits of being prepared for the future's assurance, a contract between an insurance policy holder and an insurer and the beneficiaries, where the policy holder promises to pay a designated beneficiary a sum of money in exchange for a premium, upon the death of an insured person or the policy holder. Depending on the contract, other events such as terminal illness or critical illness can also trigger payment. The policy holder typically pays a premium, either regularly or as one lump sum. Other expenses such as can also be included in the benefits.; Life-based contracts tend to fall two major categories:; Protection policies designed to provide a benefit, typically a lump sum payment, in the event of specified event. A common form of a protection policy design is term insurance.; Investment policies where the main objective is to facilitate the growth of capital by regular or single premiums. Common forms variable life insurance policies.
N2  - EXECUTIVE SUMMARY:
ER  -