Aawitin, Elliza Jane M.; Andrade, Patricia Lyn; Marzan, Agnes Therese A. and Pandez, John Oliver M.  4  0   <br/><br/>
Consumer's preferences and appraisal of bakerite bakery pastry products: a basis fo an advertising campaign        6 
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Aawitin, Elliza Jane M.; Andrade, Patricia Lyn; Marzan, Agnes Therese A. and Pandez, John Oliver M. 
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<br/><br/>   Thesis: (Bachelor of Science in Mass Communication)- Pamantasan ng Lungsod ng Maynila, 2018 
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<br/><br/> ABSTRACT:  	The purpose of this study was to determine the consumers preferences and appraisal on the different pastry products of Bakerite Bakery. Despite having dominant competitors for the 72 years, Bakerite Bakery still continue their operations.  	The researchers used the descriptive research design in order to gather the information regarding the company's current state and its issues. Under the descriptive research design, the researchers used the survey method, in which respondents from the pre-selected Bakerite Bakery branches in Manila, answered questions through questionnaire.  	The results showed that inipit is the most preferred pastry products of Bakerite Bakery due to its sweet and delicious taste. In addition, the consumers suggested that Bakerite Bakery should put posters on their branches.  	Based on the information collated, the researchers decided to create an advertising campaign for the inipit to increase brand awareness about Bakerite Bakery.       
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