Altar, Shaira Del C.; Pebres, Mary Joy Maynald B.; Reyes, Arvin Kyle M.; Rosales, Eilleen Claire A. and Samson, Louise B.  4  0   <br/><br/>
An assessment on the promotional strategies of the Philippine Animal Welfare Society on its animal adoption program towards the residents of the City of Manila: basis for a promotional campaign        6 
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Altar, Shaira Del C.; Pebres, Mary Joy Maynald B.; Reyes, Arvin Kyle M.; Rosales, Eilleen Claire A. and Samson, Louise B. 
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<br/><br/>   Thesis: (Bachelor in Mass Communication) -  Pamantasan ng Lungsod ng Maynila ,2018. 
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<br/><br/> ABSTRACT:  	Owning a pet may benefit both the animal and the owner. This practice began from the primeval times and up to the current period globally, this may be seen as an unfathomable human need. However, this is not seen with some of the pet owners.  	Abandoned or abused animals, in particular, cats and dogs, is a persistent societal challenge in the Philippines. The survivors in the hostile urban environment keep on reproducing which results to overpopulation. Some of them may possibly be caught by the City Pound or maybe rescued by the local shelters.  	With this, volunteer based non-organizations whose goal is to prevent animal cruelty through education, animal sheltering and advocacy-built animal adoption program to provide protection towards abandoned and abused animals.  	PAWS is one of these organization that has a big capability to shelter animals but people in general do not support or engage adoption unlike buying pets from pet shops. Usually, animals from adoption are aspins/puspins or asongpinoy/pusongpinoy. A campaign with help PAWS to strengthen their promotional strategies to change the perception of the people about these animals.       
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