Abadilla, John Carlo L. Bello, Decerine Joy C. Benitez, Jersey Leigh F. Bieles, Ferlene Anne F. Lopez, Reya Wynette M. Regencia, Elijah Jean B. Sagun, Leann Sandra A. 4 0
KidsQuest: Feasibility Study of Daycare Center in Don Antonio Heights Village, Quezon City / 6
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Abadilla, John Carlo L. Bello, Decerine Joy C. Benitez, Jersey Leigh F. Bieles, Ferlene Anne F. Lopez, Reya Wynette M. Regencia, Elijah Jean B. Sagun, Leann Sandra A.
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Feasibility Study: (Bachelor of Science in Business Administration Major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2024.
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Executive Summary a. Business Description KidsQuest is a General Partnership Daycare Center Business. A proposed early childhood facility offering a comprehensive learning experience that blends play-based learning with structured educational activities for children aged 2-4. Focused on developing cognitive, social, and emotional skills, KidsQuest aims to prepare children for a successful transition into primary school through a thoughtfully designed pre-kindergarten curriculum. The center will provide a safe and nurturing environment that encourages exploration and creativity, guided by skilled educators who promote individualized attention. Positioned to meet the growing demand for quality childcare and early education, KidsQuest offers a viable and impactful solution for parents seeking a balance of care and academic readiness for their children. b. Market Analysis The KidsQuest Daycare Center provides early childhood education with quality childcare services for Quezon City's dual-Income working families with children between the ages of 2 and 4, filling a large and significant gap in the child-rearing needs of Filipinos. The daycare industry is growing, with regulations from the government ensuring safety and quality standards and legislature supporting accessible childcare options. Situated in a competitive landscape with facilities like The Seed Montessori and Diliman Preparatory School, KidsQuest stands out through flexible hours, community engagement, and a safe, nurturing environment tailored to child development. This strategic positioning, robust industry growth, and favorable market conditions suggest that KidsQuest has strong potential for sustainable success in the childcare sector. c. Marketing Feasibility KidsQuest Daycare Center, located in a spacious 500-square-meter facility in Don Antonio Heights, Commonwealth Avenue, Quezon City, aims to meet the growing demand for quality childcare in a family-friendly community within Metro Manila's most populous city. The center offers designated areas for age-appropriate, structured activities that support cognitive, social, and physical development, enhanced by interactive whiteboards and a curriculum aligned with the Philippine Matatag Curriculum's Play-Based and Reflective approaches. KidsQuest's pricing is flexible, with semester-based options and daily rates to accommodate various budgets and referral discounts to support accessibility. Key features include themed mini-rooms that inspire creativity and exploration, focusing on literacy and numeracy in an engaging, adventure-themed environment. Marketing will utilize social media, a dedicated website, and local print materials to buld brand awareness, establishing Kids Quest as a trusted community partner that provides a safe, nurturing space for children's foundational growth and discovery. d. Technical Feasibility KidsQuest Daycare offers a secure, interactive learning environment for children and focuses on imagination and play. It offers three two-hour weekday sessions. Children can explore the themed rooms, playrooms, and interactive classrooms designed to spark their creativity and learning. In addition to ensuring complete safety and meticulously designed spaces, KidsQuest offers an enriching experience for children's growth and exploration, ensuring that neither the children nor their parents need to worry. e. Management Feasibility KidsQuest is a sustainable and safe daycare center located in Don Antonio Heights. The technical feasibility of the business includes details on the machinery, equipment, instruments, supplies, process flow, product operations, and facility layout. A thorough inspection of all machinery, equipment, and consumable supplies is essential to maintaining a clean environment and ensuring high-quality education. The business' Gantt Chart and Process Flow Chart outline the steps needed to provide quality service to the target market. The center's equipment is selected to accommodate the expected number of students per session, while the layout features designated areas such as a playroom, educational room, and office. This thoughtful design positions KidsQuest's unique selling proposition (USP) to effectively penetrate the childcare market and provide exceptional services. f. Financial Feasibility The business is expecting revenue growth of 17.5% annual growth in subsequent years. The service life of assets is determined by industry norms and depreciated proportionately per annum. The following expenses are expected to increase by 3% each year. g. Socio-Economic Feasibility KidsQuest Daycare is a proposed childcare center that aims to positively impact the economy and society by meeting the growing demand for quality childcare services. By offering a safe and nurturing environment focused on cognitive and social development, the center supports children's growth and enables parents to be more productive by providing reliable care. This contributes to the overall economy by enhancing workforce readiness and community well-being. Additionally, KidQuest Daycare promotes early childhood development through interactive play areas and educational toys, fostering creativity, teamwork, and problem-solving skills. With a strong emphasis on safety, including surveillance cameras and well-trained staff, KidsQuest provides a secure environment, helping build a foundation for future educational success while benefiting the local community.