Alpas, Kimberly R. Dilay, Ingrid Jann, Gonzales, Arianne R. Miaral, Jastine Marie B. Pineda, Eliezer M. Vergara, Alliah Jade D. 4 0
Woody Clean Co.: A natural and sustainable silver cleaning solution / 6
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Alpas, Kimberly R. Dilay, Ingrid Jann, Gonzales, Arianne R. Miaral, Jastine Marie B. Pineda, Eliezer M. Vergara, Alliah Jade D.
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Feasibility Study: (BSBA major in Operations Management) - Pamantasan ng Lungsod ng Maynila, 2024.
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Executive Summary a. Business Description In response to the growing demand for sustainable cleaning solutions in the Philippines, Woody Clean Co. has emerged as an innovative startup business committed to providing natural and eco-friendly silver care products. Woody Clean Co. distinguishes itself through its unique formulation, primarily composed of wood ashes and other natural ingredients, offering an effective silver cleaning solution that is free from harsh chemicals that is typically found in conventional products. The company is in the Binondo region of Manila, operating from a 130 square meter warehouse that functions as a manufacturing facility and retail space, allowing for streamlined production processes. The management structure includes six collaborative partners who guide the strategic vision, supported by the COO and CAO overseeing daily operations and administration, respectively. This collaborative approach ensures that each team member contributes specific expertise, reinforcing Woody Clean Co's commitment to sustainability and innovation in the silver care market. b. Market Analysis Woody Clean Co. is entering a fast-growing silver cleaning solutions market, poised to reach 238,515 units in 2025 and increase to 328,064 in 2029, at a 96% acceptance rate and 18% usage frequency. Although Unisilver (84.92% market share) and Town Talk Polish Co. (13.19%) dominate the market, a persistent supply-demand gap of 136,007 units in 2029, is a significant opportunity for market entry. Woody Clean Co., with a current market share of 1.89%, plans to capitalize on this by leveraging precise demand forecasting, innovative branding, and a focus on product differentiation, including eco friendliness and enhanced efficiency. The company must be aggressive in marketing, partnering and so on, if it is to succeed, to address competitive challenges, in order to capture a share of the unmet demand and establish a foothold in the industry. c. Marketing Feasibility The marketing feasibility strategy of Woody Clean Co. describes how the company plans to establish a significant position in the environmentally friendly silver cleaning industry located strategically in Binondo, Manila, the company benefits from proximity to woodworking suppliers and a vibrant commercial environment that enhances accessibility and community relations. Woody Clean Co.'s unique silver cleaner, made primarily from wood ash, is marketed as a sustainable, non-toxic solution that uses natural ingredients to remove tarnish from silver safely and effectively. The company employs a cost-plus pricing strategy to maintain affordability and profitability, while it emphasizes brand visibility through promotions, digital marketing, direct outreach, and partnerships with eco-conscious influencers. The brand's identity and logo reflect its dedication to the environment, attracting silver owners who are looking for eco-friendly goods. Digital content promotes community and transparency, while public relations and events highlight the effectiveness of products. employing these diverse marketing techniques, Woody Clean Co. aims to build loyal customers in the silver care industry while promoting eco-friendliness and sustainability. d. Technical Feasibility Woody Clean Co. manufactures its products in a production facility that requires various ingredients and equipment to deliver its high-quality silver cleaning solutions to the market. Office equipment is also needed to cater the administrative tasks. Moreover, customers wanting to purchase the products would follow an optimized process. They would need to visit Woody Clean Co.'s online platforms where they could inquire about the products and fill out the order forms if they intend to purchase. After submitting the order form, they are notified that they can now proceed in booking the order. Consequently, Woody Clean Co. prepares the order/s and ships the parcel to the address of the customer while constantly tracking and updating the order status online. Upon receipt, customers are encouraged to give their reviews and feedback on the product, seller, or delivery aspects to ensure continuous improvement for Woody Clean Co.'s products and processes. The company's production operations focus on strategic decision-making and market research. The process involves analyzing market trends and customer needs, adjusting the product as needed based on feedback, and ensuring sustainability. Data collection helps improve customer satisfaction, while operational efficiencies aim to reduce costs and increase profitability. This approach supports Woody Clean Co.'s goal of entering new markets and broadening its customer base. As for the production facility, the manufacturing and administrative areas are separated into sections adjacent to each other. The manufacturing area is constructed in a manner that ensures an efficient and streamlined process. For operations and office needs, Woody Clean Co. uses reliable utilities from Mercalco, Maynilad and SkyFiber for electricity, water, and internet, respectively. e. Management Feasibility The management feasibility chapter of the Woody Clean Co. looks at the organizational structure, legal requirements, and the workforce. In a partnership, Founders will make strategic decisions together. In addition, they serve as the CEO, COO, and heads of marketing, production, and finance, among other things, and use their expertise to increase the efficiency of operations. The clear hierarchy provides constant day-to-day management. Woody Clean Co. also meets all legal requirements. like registration with the Social Security System, PhilHealth, the Bureau of Internal Revenue, and licensing agencies. f. Financial Feasibility The financial feasibility chapter of Woody Clean Co. presents a detailed financial analysis that ensures the long-term growth and profitability of the business. The chapter includes financial statements supported by complete notes and schedules. In addition, the product costing reveals how the recycling of materials demonstrates sustainability which is also the cornerstone of the cost efficiency of the business. Included here as well are the projected financial ratios that depict the state of the business in terms of profitability, liquidity, leverage, and stability. This financial framework understands and helps position Woody Clean Co for long-term success in the eco-friendly cleaning market. g. Socio-Economic Feasibility The socio-economic feasibility of Woody Clean Co. is emphasized by establishing a sustainable company that will make a difference as they focus on sustainable development and on contributing to local economic development. Not only is the company addressing the growing market demand for sustainable products, but it is also reducing waste while protecting environmental preservation through the use of natural wood residues to produce an eco-friendly silver cleaner. The business also pushes responsible consumption using renewable materials, drastically reducing its environmental footprint. By using local suppliers and creating employment, Woody Clean Co. helps the local economy grow by generating local economic growth and also enjoys local community ties. In light of the consumer push towards more eco-friendly products, the company's commitment to sustainability aligns with this, creating an environmentally and economically responsible ecosystem.