TY  - BOOK
AU  - Go, Josiah.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : building the profitable preferred brand 
SN  - 9719186003
SN  - 2
PY  - 1997///];copyright 199746
CY  - [Metro Manila]
PB  - Josiah Go
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing;Brand name products;Marketing
KW  - Philippines.;Philippines
KW  - sears0
KW  - Marketing
N1  - Includes bibliographical references (p. 297-298) and indexes; 5
ER  -