Mendoza, Shirley I.  4  0   <br/><br/>
Modules for marketing/ /        6 
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Mendoza, Shirley I. 
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<br/><br/>Includes bibliographical references and index. 
<br/><br/> Marketing in the Philippines: principles of product - market strategy: --;An overview of marketing --;Marketing in the Philippines: a perspective --;Marketing consumer and industrial goods --;Marketing Functions: --;Marketing research and information system for decision-making --;Product planning and standardization --;Transportation and warehousing and channels of distribution --;Pricing, buying and risk management --;Promotion Mix --;Marketing in the Society: a Social Responsibility: --;Entrepreneurship or a career in marketing --;Consumerism and consumer education in the Philippines.    Module I.;Module II.;Module III.;Module IV. 
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<br/><br/><label>ISBN: </label>9712337472 (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.;Marketing    ----Philippines.----20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415.12.P6 .M523 2003  / 2 
<br/><br/><label>Dewey Class. No.: </label> / 2 
<br/><br/><label>National Agricultural Library Call No.: </label> /  
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