TY  - BOOK
AU  - Mendoza, Shirley I.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9712337472 (paperback)
SN  - 2
PY  - 2005///.];200346
CY  - Manila
PB  - Rex Book Store
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Philippines
KW  - Marketing.;Marketing
N1  - Includes bibliographical references and index; Marketing in the Philippines: principles of product - market strategy: --;An overview of marketing --;Marketing in the Philippines: a perspective --;Marketing consumer and industrial goods --;Marketing Functions: --;Marketing research and information system for decision-making --;Product planning and standardization --;Transportation and warehousing and channels of distribution --;Pricing, buying and risk management --;Promotion Mix --;Marketing in the Society: a Social Responsibility: --;Entrepreneurship or a career in marketing --;Consumerism and consumer education in the Philippines; Module I.;Module II.;Module III.;Module IV; 5
ER  -