TY  - BOOK
AU  - Go, Josiah.
AU  - Go, Chiqui Escareal,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : building the profitable preferred brand 
SN  - 978-971-0596-02-7 (paperback)
SN  - 2
PY  - 2012///46
CY  - [Place of publication not identified]
PB  - The Authors
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
KW  - Marketing;Brand name products
KW  - Philippines.;Philippines
KW  - sears;sears0
N1  - Includes index; 5
ER  -