Imperial, Rosshiela Sheera S.  4  0   <br/><br/>
Common products utilized by consumers and tri-media advertisement as mediating factors in decision making :  implication to product saleability /      6 
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Rosshiela Sheera S. Imperial. 
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<br/><br/>   Thesis (M.A.)-- Pamantasan ng Lungsod ng Maynila, 2016.;A thesis presented to the faculty of College of Science, Graduate School of Psychology in partial fulfillment of the requirements for the degree in Master of Arts in Psychology major in Industrial Psychology. 
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<br/><br/> ABSTRACT:    Each person is unique in character, behavior, culture and cognitive function. In line with these, each person has the freedom of choice and decision to act on matters that affect them and how they live their lives.  This study aimed to determine how advertisements impact the consumer's decision making and purchasing abilities.  In this study, 250 residents from Pacita Complex in San Pedro, Laguna, served as the respondents. The researcher used purposive random sampling technique in getting the respondents of the study.  Moreover, Descriptive Statistics, specifically Frequency Distribution, Percentage Distribution, Weighted Mean were used to analyze and interpret the data gathered. In addition, the researcher also utilized Inferential Statistics, particularly the ANOVA and t-test.  The hypothesis stated that there is a significant difference in terms of the respondents' decision making as influenced by the three types of advertisement media: (a) with regard to Radio (p=0.00) and Print (p=0.0007) when grouped according to their civil status; (b) with regard to television (p=0.001) and radio (p=0.00) when grouped according to their annual income and television (p=0.04); and (c) with regard to print (p=0.00) when grouped according to their gender.  With regard to common products utilized, there is a significant difference in: (a) aesthetic (p=0.008) and lifestyle wellness (p=0.04) when grouped according to their civil status; (b) aesthetic enhancement products (p=0.004) when grouped according to annual income; (c) aesthetic enhancement (p=0.005) and lifestyle wellness (p=0.001) when grouped according to gender.       
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