TY  - BOOK
AU  - Carlos-Tria, Ma. Felma.
ED  - 
ED  - 
ED  - 
TI  - : basis for proposed professional guidelines 
SN  - 2
PY  - 0000///46
CY  - 
PB  - 
KW  - 5
N1  - Thesis (M.A.) -- Pamantasan ng Lungsod ng Maynila, 2004.;A thesis presented to the faculty of the Graduate School of Arts, Sciences and Education in partial fulfillment of the requirements for the degree Master of Arts in Communication Management; 5; Media practitioners gave the highest rating to SOCIAL RESPONSIBILITY and the lowest score to INTEGRITY as regards the investigative programs' extent of adherence to ethical guidelines.  •; The Mass Communication students gave the highest rating to SOCIAL RESPONSIBILITY and the lowest score to INTEGRITY as regards the investigative programs extent of adherence to ethical guidelines.  •; The media practitioners attributed the highest degree of importance to METHODOLOGY and the lowest to CONCEPTUALIZATION as regards the selected factors considered in investigative reporting.  •; The Mass Communication students attributed the highest degree of importance to ACCEPTABILITY and the lowest to ISSUES and PROBLEMS as regards the selected factors considered in investigative reporting.  •
N2  - ABSTRACT:    This research explored the perceptions of media practitioners and Mass Communication students on ethical guidelines and selected factors considered in the Reality TV technique used in investigative reporting and the respondents' similarities and/or differences in perceptions therein. The objective of which was to come up with proposed professional guidelines based on the weaknesses in the aspects presented.  The samples included 100 media practitioners from different fields of the media and 110 third year college students from the Pamantasan ng Lungsod ng Maynila. The descriptive research method was employed. Data were collected using the survey-questionnaire derived from the Philippine Journalists Code of Ethics, Social Responsibility Theory, and The Declarations of Principles on the Conduct of Journalists. Supplemental interviews with selected media practitioners were also conducted.  Results showed that:  •
ER  -