Del Socorro, Jaivie L.  4  0   <br/><br/>
San Sebastian College-Recoletos visual identity assets :  basis for a proposed corporate manual /      6 
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Jaivie L. Del Socorro. 
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<br/><br/>   Thesis (M.A)-- Pamantasan ng Lungsod ng Maynila, 2016.;A thesis presented to the College of Humanities, Arts and Social Sciences in partial fulfillment of the requirements for the degree in Master of Arts in Communication Management. 
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<br/><br/> ABSTRACT:  The education sector has already reorganized the need to be identified from other institutions. To do this, a strong corporate identity should be established. This corporate identity is easily reflected through the visual aspects of the institution. Moreover, in order for a visual identity to be easily reorganized, it should be consistent with its design on different applications. For this reason, this study aims to assess the corporate visual identity assets of San Sebastian College-Recoletos, its current practices and policies attendant to its implementation.  The researcher used the descriptive research design of research. The researcher used a quantitative and qualitative method of data collection. A researcher-constructed questionnaire was made for the conduct of survey to gather the quantitative data needed to answer the problems. The sample materials that were evaluated were the printed materials (leaflets, brochures, magazines), office items (letters, memos), forms, business gifts, slide presentations, website and corporate clothing. The corporate visual identity (CVI) assets that were evaluated were the organization's name/ logo name, typeface/ logotype, logo, symbol, color scheme, and tagline.  The respondents of this study were chosen through a stratified sampling technique. The 114 Sebastinians from 6 departments were composed of the faculty, non-teaching personnel and the lay administrators. The researcher conducted an interview with the key informants from the six (6) departments to justify the answers of the respondents. The results revealed that the Sebastinians have different practices and policies being implemented in the use of its CVI assets. With this, the researcher proposed a Corporate Manual where the guidelines and policies in the use of CVI assets were stipulated.       
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