TY - BOOK AU - AU - Hill, Charles W. L.;Jones, Gareth R. ED - ED - ED - ED - SN - 0395857791 (paperback) SN - 2 PY - 1998///.;copyright 199846 CY - Boston, MA PB - Houghton Mifflin KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Strategic planning KW - Case studies N1 - Includes bibliographical references; 5; Professional ER -