TY  - BOOK
AU  - 
AU  - Rothberg, Robert R.,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0029275202 (hardcover)
SN  - 2
PY  - 1981///;copyright 1981.46
CY  - New York
PB  - The Free Press
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - New products.;Product management
N1  - Includes bibliographical references and index; 5; Professional
ER  -